Superbet continues iCore platform partnership with Comtrade

Comtrade Gaming has extended its relationship with Romania’s Superbet, based around combining the operator’s proprietary sportsbook with Comtrade’s iGaming Platform (iCore) in both Romania and Poland.

Having first migrated the Superbet sportsbook to the Comtrade platform three years ago, the new deal between the two companies runs until mid 2024. 

“It’s great to have Comtrade Gaming as a platform partner to provide the content our customers love,” said Adam Shaw, Managing Director – Online at Superbet.

“At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers.”

The iCore platform, said Comtrade, was created to simplify operators’ businesses and provide the best player experience possible.

It can be customised to the individual needs of Comtrade’s partner operators, who benefit from increased player lifetime values and a decrease in churn, making sure that players are entertained and – more importantly – engaged. 

Steven Valentine, Comtrade Gaming Chief Commercial Officer, commented: “We are delighted to continue our partnership with Superbet. They are Romania’s number one operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago.”