Luke Massey

Content aggregation: Soft2Bet’s Daniel Mitton assesses the landscape


As the industry continues to grow and demand for casino content rises with each passing month, suppliers must adapt to the needs of their customers and keep up with their competitors, writes Daniel Mitton, Head of Casino at Soft2Bet. With the game development process continuing to prove costly and time consuming, the new strategy is to sign deals with up-and-coming …

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Sportradar’s UFDS offer to counter suspicious sports match spike


Sportradar Integrity Services, a division of global sports technology giant Sportradar, has detected more than 1,100 suspicious sports matches since the start of the global pandemic in April 2020, with 655 of those matches detected in the first nine months of 2021.  To mark this announcement on the scale of match fixing, Sportradar has chosen to ramp up its commitment …

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Esports Hub: The latest esports acquisition tool from Pinnacle Solution

Esports Hub

Pinnacle Solution, the B2B arm of sportsbook operator Pinnacle, has launched the latest addition to its esports product, the Esports Hub. Designed specifically for esports fans, the Esports Hub delivers end users with the “best esports betting content available via a seamless UX and dark-themed aesthetic tailored to customer feedback”. Live bettors will also benefit from the Esports Hub’s introduction …

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Visan Khaniev: Why the quick Alpha Affiliates scale-up is a consequence of sustainable growth

Alpha Affiliates

Alpha Affiliates is scaling up on a rapid level having passed the 1 million active players mark last year. The company, launched in 2012, continues to expand its presence in the affiliate market, now collaborating with 10,000+ partners all over the world. We spoke to COO Visan Khaniev about all things affiliate marketing, including expansion plans, the tightening of regulations, …

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nanocosmos: Sitting in the front row for interactive live streaming


nanoStream Cloud from nanocosmos has become a well known B2B live streaming solution for platform providers across the iGaming industry, especially since mobile use and games “on the go” have become increasingly important.  Offering an ultra-low latency live streaming solution that works well on mobile devices and with iOS was the starting point for nanocosmos to enter the iGaming market …

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Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity


Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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James Everett: Why Africa is a home away from home for BetGames

Africa Twain Sports

The Lithuanian-based BetGames has expanded into territories across the globe, such as the UK, Malta, Latvia, Estonia and Italy. However, the company’s most prominent area of success has been Africa, more specifically the South African market.  Speaking to SBC News, BetGames’ Sales Director James Everett elaborates on how and why the region has become such a successful voyage for the …

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BETER boosts efootball streams with heart monitor data

SBC News BETER boosts efootball streams with heart monitor data

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …

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