Luke Massey

Mr Green’s Enda Gaffney: Sportsbook 2.0 sets the tone for innovation and improved UX #boscon2017

innovation - Copyright: garagestock / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), Enda Gaffney from Mr Green, part of the ‘Head of Sportsbook‘ session at this week’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the last 12 months. SBC: Why is it important for you to speak at Betting on …

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Expansion seeking BtoBet makes its move in Hungary and Cyprus

BtoBet

BtoBet has built on the success of its appearance at the Entertainment Arena Expo (EAE) by preparing to present at two more Eastern European roadshows in Hungary and Cyprus. Having “tightened the link” with authorities in Romania such as the Association of Gambling Organisers ROMBET, the iGaming and sportsbook software provider is now targeting “farsighted local operators” at two more …

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Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’

Affiliate updates

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

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UEFA’s curtain raiser crowned ‘Super’ match on bettingexpert

Copyright: ververidis / 123RF Stock Photo

The UEFA Super Cup, labelled in some sporting quarters as a ‘glorified friendly’, surprisingly came out as August’s top match on bettingexpert. Held in Macedonia on 8 August, European football’s traditional curtain raiser beat off competition from Arsenal’s Premier League opener against Leicester City at the Emirates and Tottenham Hotspur’s Wembley bow against reigning champions Chelsea. 15% of tips on …

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Snookered: O’Sullivan breaks bookmaker trading algorithms

SBC News Snookered: O’Sullivan breaks bookmaker trading algorithms

Five-time world champion Ronnie ‘The Rocket’ O’Sullivan found out this week that his unique style of play has forced bookmakers to create a separate predictive algorithm for when he is on the table. The revelation was made at the inaugural SBC Snooker Forum in Marylebone, where O’Sullivan had earlier predicted that 70 to 80% of the sport’s top players will …

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Five top class London venues for networking focused Betting on Sports

London venues

Betting on Sports 2017 (12-15 September) will deliver an unrivalled source of networking and business opportunities across five top class London venues. Starting with a pre-registration event at Hilton Olympia Hotel on Tuesday 12 September, which includes networking drinks and Champions League football, #boscon2017 delegates can take advantage of the full industry gathering with numerous opportunities to learn from the …

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Why snooker and the betting industry hits the jackpot

O'Sullivan - Copyright: naypong / 123RF Stock Photo

Keith O’Loughlin, Executive Vice President Sports at OpenBet (part of NYX Gaming Group) and a key speaker at the recent SBC Snooker Forum, on why snooker is such an attractive proposition for punters. While football and horse racing are most commonly seen as the biggest types of sports betting across the globe, snooker continues to thrive as an attractive event for …

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Maximising ROI: SBTech launches new Managed Services package

Managed Services

SBTech has leveraged its position as a first mover in European territories by launching a new Managed Services package to deliver maximum ROI for its operators. Complementing its existing portfolio, which includes the Chameleon360 player management platform, sportsbook and in-play products, along with its retail and omni-channel offerings, Managed Services will provide SBTech partners with a wide range of additional …

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bettingexpert seeks ‘Awesome’ start in Tipster Challenge finale

SBC News bettingexpert seeks ‘Awesome’ start in Tipster Challenge finale

Jessica Bridge from Ladbrokes has signed up to become the last Tipster Challenge guest and the final obstacle to repeat success for OneBet’s Sarah Shannon. Part of the PR team at Ladbrokes, Bridge has made live or recorded broadcasts across every major UK television and radio platform, including BBC News, ITV, Channel 4, Sky News, Sky Sports News, CNN, CNBC, BBC …

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Social betting platform SportKenya aims to conquer Africa

SportKenya

Social betting technology developer Oddslife has entered the African market by taking its B2B social betting platform into Kenya with one of the continent’s largest sports betting affiliates. Launched in partnership with WinDrawWin.com and PredictZ.com and sponsored by local operator Betin.co.ke, www.SportKenya.co.ke will be launched in Kenya before moving into countries such as Nigeria, Ghana, Tanzania and Uganda to create …

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