Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …

Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …

SBC News caught up with Markus Jennemyr, CEO and Co-Founder at FanLeague, to discuss the launch of a new football-based social prediction app for the UK market, the intake of players in the first few weeks, and the process of finding ambassadors to promote the product. SBC: Responsible gambling is a hot topic in the sports betting industry at the …

SBC Events has expressed its delight at the feedback from Betting on Sports, after 96.7% of visitors to the conference said they would recommend it to a colleague. A post event survey, sent to the 1,300 registered #boscon2017 delegates, also found that 94% rated the networking opportunities at the event as ‘Very Good’ or ‘Excellent’. This included praise for the …

Alessandro Fried, Chairman for BtoBet, has published a new white paper on the changing habits of bettors and a technological revolution in both daily and gaming life. The wide-ranging report, which details the evolution of the bettor, the 3D view of the consumer and an increased level of automation in the industry, also questions whether the sports betting sector is …

“The right tool for the job” is a popular adage in the online betting industry, writes Erlang Solutions CEO Stuart Whitfield. In seven years at Erlang, I’ve learned that there are three key reasons why Erlang and Elixir are often the right tool for the job in online gambling and betting: superior concurrency, scalability, and reliability. bet365 has more than …

Betcart.com, the leading sportsbook brand in the BCourt Group, has agreed a multi-year deal to become the Official Betting Partner for Real Madrid C.F. Dave Gal, CEO for Betcart, has credited this year’s Betting on Football conference at Stamford Bridge with providing the platform to negotiate a “landmark deal” with the now 12-time European champions. The operator will get “significant …

Golden Race has chosen Las Vegas, “the city of casinos par excellence”, as the place to introduce its new competition games to the sports betting and gaming industry. The virtual sports supplier, a Gold sponsor at the recent Betting on Sports conference, will be showcasing its new American Football and 3×3 Basketball products at next month’s Global Gaming Expo (G2E) …

Nominations have been flying in for this year’s SBC Awards, sponsored by OPTIMA, which takes place on Tuesday 5 December at the stunning Artillery Garden in central London. The fourth edition of this event, designed to recognise excellence across the sports betting industry, will be centred around the presentation of 11 Operator/Affiliate awards and 17 Supplier awards. The process of …

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …