Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

EnergyBet has announced a new two-year in-stadia betting partnership with Millwall Football Club. The deal involving the award winning sportsbook and the Championship club, will allow Millwall fans to utilise EnergyBet’s mobile betting service at The Den on matchdays. The two parties will also work closely together during the duration of the partnership on various growth opportunities, competitions and exclusive …

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …

One of the first topics to arise at this year’s Betting on Sports conference was the evolving role of the sports trader. Jens Nielsen, Head of Sportsbook, Danske Spil revealed: “The specialist knowledge has moved into a niche, into smaller sports like, handball and Esports.” Nielsen added: “I doubt everything will be automated in the future, the need for strong …

Numerous gambling operators felt the wrath of The UK Advertising Standards Authority (ASA) in its latest round of weekly rulings. The decisions related to an advert that had been created by affiliate partners of 888, Sky Vegas and Ladbrokes Casino. Casumo Services was also censured for the same promotion. In total nine complaints were received and upheld by The ASA about …

In what was a tough week for fantasy football managers, goals from Marcus Rashford and Romelu Lukaku helped James Birch extend his run at the top of SBC’s league of Legends. William Hill’s Al Romulus had another impressive round, racking up 60 points and putting himself within 15 points of the top spot. Al’s midfield made the difference this week, as …

After being approved to operate in the UK last April, Slots developer Pragmatic Play has now been certified in both the Spanish and Portuguese markets. The news comes after both the Spanish Directorate General for the Regulation of Gambling (DGOJ) and the Portuguese Gambling Inspection and Regulation Service (SRIJ) have approved the company’s online games for distribution. Yossi Barzely, head …

Speaking at the Soccerex Global Convention in Manchester, Betvictor’s head of brand Shane Stafford described having a ‘strategy’ as ‘key to utilising the assets’ that come from a sporting partnership. Addressing the sponsorship panel, Stafford said: “When going into Snapchat, Facebook and Twitter don’t just go into it without a strategy, I’ve seen lots of brands that have just jumped …

Sportito Fantasy Sports has signed a new partnership deal with the English football club, Queens Park Rangers to become the club’s first ever  “Official Fantasy Sports Partner.” The partnership will provide an opportunity for Sportito to reach out to QPR fans and give fans of the West London club a chance to enjoy the fantasy sports platform throughout the season. …