August and September have been turbulent months for the betting sector, in which stakeholders see themselves placed at the top of political maelstrom following a number of high-profile social responsibility and advertising failures. The industry’s wider perception and relationship with governing bodies would dominate discussion during Betting on Sports 2017 CEO panel. Panel Moderator Vahe Baloulian, CEO of BetConstruct, set the …

After having a presence at SBC’s Betting on Football 2017, Italian Serie A club, AC Milan has announced that StarCasino has agreed to become the official betting partner of the club. The partnership will span three years, with the operator offering a range of exclusive events and promotions exclusively for Milan fans as part of the agreement. The deal follows on …

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

After a hugely successful football career, former Manchester United and England defender Rio Ferdinand today announced he has partnered with online bookmaker Betfair to venture into the world of boxing. As a footballer, Rio’s 15 year career saw him win 81 England caps, six Premier League titles, and a European cup, now with the backing of Betfair, he’s aiming for …

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

Group director of E-Commerce at Romanian bookmaker Superbet, Jamie Hart identified how he believes bookmakers will innovate ahead of next Summer’s World Cup. As part of a panel at Betting on Sports 2017, Hart discussed how the World Cup can help provide bookmakers with the perfect opportunity to engage with a wider audience. Hart said: “Everyone uses the world cup …

After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

Following last month’s launch of custom betting commentary with Unibet, Perform has partnered with ICS, to offer professional betting commentary through its custom betting commentary product. As part of the partnership, the  commentary will be available on any match, in any language in Perform’s live streaming portfolio. Custom betting commentary allows clients to deliver personalised messages, betting trends and insight …

The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …

At the 2017 Betting on Sports conference, sports forecasting company, Accuscore revealed it has agreed a new content deal with Finnish gambling operator, Veikkaus. The new deal means Accuscore will deliver short videos to Veikkaus, covering predictions of European football leagues, NBA basketball and various ice hockey leagues. Content manager of Veikkaus, Sami Sundström said: “We want to provide additional …