BLAST Premier – a Counter-Strike tournament series – has announced a global partnership with GG.BET.  The deal will see the esports betting brand featured across multiple activations, offering BLAST’s audience ‘exciting experiences’ and integrations in the aim of bringing fans closer to the action.  These activations include talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media …

Checkd Group’s North American brand FlashPicks has posted record user numbers, with over 31,000 bets and 195,000 screen views in December 2023.  The Manchester-based media company – which focuses on the sports betting industry – also shared that its app has averaged around 60,000 user sessions per month since its launch last year. Adam Patton, Managing Director at Checkd Dev, …

EveryMatrix has announced the appointment of Bobby Longhurst as the group’s new Chief Commercial Officer. Ahead of ICE 2024, Longhurst, former Managing Director of SportingTech, now assumes responsibility for commercial strategy including account management, sales, and marketing, working closely with each business unit to enhance EveryMatrix’s global efforts. Ebbe Groes, Group CEO at EveryMatrix, explained that the igaming software provider …

Kindred has donated its branding space on Middlesbrough FC’s first team shirts to the MFC Foundation logo for this weekend’s match against Rotherham. As the Championship club’s principal sponsor, Kindred supports the move as part of the club’s ‘Foundation Weekend’ in removing its Unibet branding for the cause. The initiative aims to highlight the Foundation’s ‘life-changing work’ for participants of …

LIV Golf has partnered with U.S Integrity in a fight against illegal betting activity on the sport.  The global golf tournament will now access the sports gambling monitoring company’s ProhiBet service to detect any prohibited gambling behaviour and activity.  LIV Golf Chief Operating Officer, Lawrence Burian, commented: “This partnership with U.S Integrity is critical as we enhance our presence in …

The European Lotteries (EL) has revealed that just over €22bn was contributed to society by all its members in 2022. A year-on-year growth of a little over 11%, the figure has been described as the most important outcome of EL’s 17th consecutive report on the lottery sector in Europe, which compiles data gathered from the 68 EL members in 2022.  …

Ascot Racecourse and the Tote have signed a partnership which looks to strengthen and grow pool betting in the UK. The new deal ensures all pool bets placed on racing from Ascot Racecourse will continue to support liquidity in the UK pool – which has been operated by the UK Tote Group since October 2019.  This includes bets placed on-course …

The British Horseracing Authority (BHA) has summarised the relationship between racing and betting, and the effect of the Gambling Review so far.  Betting has seen a substantial shift from retail to online and mobile devices in the past 15 years. A betting market boom has also been followed by an ongoing period of regulatory pressure, much of which was amidst …

In a bid to increase the sport’s exposure and growth, DAZN has lifted its paywall of all live women’s football coverage and associated content. The removal will allow DAZN viewers to watch free-to-air Women’s Champions League matches until the end of the season, along with matches from the Frauen Bundesliga, Liga F, D1 Arkema and Serie A Femminile.  Coming off …

Spotlight Sports Group (SSG) has announced a strategic deal with multiple operator partners for the upcoming 2024 Euros. As the technology, content, and media company – specialising in sports betting – builds on the success of its World Cup Content Hubs, the 2024 Euros will now see the Content Hubs feature add-to-betslip functionality, live odds, match previews and outright previews …