Jessie Sale

German Tote and TPD ‘enrich the sport’ through tracking deal

SBC News German Tote and TPD ‘enrich the sport’ through tracking deal

The German Tote has partnered with Total Performance Data (TPD) for race tracking and data monetisation across all 19 thoroughbred racecourses and several harness tracks in the country. The deal with the horse racing data provider starts at Berlin’s Hoppegarten for the beginning of their Turf season in late March. Meanwhile, TPD is also tasked with providing data feeds and …

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Betby introduces sportsbook to St8 with ‘no additional integrations’

bet365 extends GIG marketing compliance partnership

Betby has partnered with games aggregator St8.io in a deal that will see the supplier’s sportsbook made available to the latter’s operator partners. In using the same, single API as St8.io’s casino content, no additional integration is required, with the default API covering all resettles and rollbacks.  Betby has promised that operators will be able to go live with the …

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SIS widens audience of Competitive Gaming offering via OddsMatrix

EveryMatrix overcomes Germany hurdles to hit €65m profits

SIS (Sports Information Services) has integrated its Competitive Gaming offering into OddsMatrix – EveryMatrix’s sportsbook platform and data feeds division.  Comprising more than 150,000 annual live events, SIS’ full Competitive Gaming library will be available within the provider’s portfolio of sports and esports betting. This will see its customers gain access to short-form, event-based competitions on esoccer and ebasketball titles. …

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BetUK to appear on Blackburn kit in Newcastle FA Cup clash

SBC News BetUK to appear on Blackburn kit in Newcastle FA Cup clash

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

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Betano expands Galo sponsorship to include women’s team

SBC News Betano expands Galo sponsorship to include women’s team

Betano has extended its sponsorship of Clube Atlético Mineiro (Galo) for the upcoming season.  The expanded deal – which originally began in 2021 at the beginning of the club’s successful  campaigns in the Brasileirão, Copa do Brasil and Campeonato Mineiro – will see the gambling brand continue to feature on the front of the first team’s black and white shirts. …

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BHA reveals Porter-Mackrell as 2024 Thoroughbred Industry Employee

SBC News BHA reveals Porter-Mackrell as 2024 Thoroughbred Industry Employee

David Porter-Mackrell of Newsells Park Stud has been named the Employee of the Year at the 2024 Thoroughbred Industry Employee Awards – sponsored by Godolphin. Yesterday’s awards ceremony at Ascot Racecourse – attended by The Princess Royal and hosted by ITV Racing’s Ed Chamberlin – celebrated the contribution of racing’s workforce to British racing and saw £128,500 in prize money …

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BoyleSports backs John ‘Shark’ Hanlon ahead of Cheltenham Cup

bet365

BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …

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ITIA sanctions James Blake for promoting tennis betting

SBC News ITIA sanctions James Blake for promoting tennis betting

The International Tennis Integrity Agency (ITIA) has announced that James Blake has accepted a sanction for breaching tennis’ betting sponsorship rules.  The Miami Open Tournament Director and former tennis player reportedly fully cooperated with the investigation and did not contest the charge. Notably, the ITIA accepted that the violation was unintentional and has issued a fine of $56,250 with a …

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bet365 & SIS take fixed-odds horse racing wagering to the US

SBC News bet365 & SIS take fixed-odds horse racing wagering to the US

bet365 has partnered with SIS (Sports Information Services) to bring fixed-odds horse racing wagering to a licensed sports betting platform in the US for the first time. bet365’s first made its US debut in New Jersey back in 2019, and now also operates in Kentucky, Louisiana, Virginia, Ohio, Iowa, Colorado and most recently Indiana through a partnership with the French …

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