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Oddin.gg and LeonBet have come together to enhance the latter’s live esports offering.
Oddin.gg’s widgets and eSims will now be integrated onto the Curacao-headquartered company’s gambling platform, gaining access to odds and “more immersive betting experiences”. The partnership works both ways, as Oddin.gg will also acquire data sourced from LeonBet’s tournament activity.
Marek Suchar, Co-Founder and Managing Director at Oddin.gg, praised LeonBet’s ambition to “raise the bar” in esports betting.
He said: “They’re taking meaningful steps toward an even more tailored offering for their users, and we’re proud to support that with our advanced tools and expertise.
“This is a strong collaboration already delivering value on both sides, and we’re excited about what’s next.”
Jumping on the surge
Suchar recently spoke to SBC News about the growth of esports in recent years, lauding esports betting as a huge opportunity to connect with younger bettors who are more into digital and gaming culture.
In fact, the Business Research Company forecasts that the global esports betting market will expand from £9.9bn in 2024 to £9.23bn in 2025, marking a nearly 13% increase in just one year. Last year, Sharpr also found that 44% of esports bettors were between the ages of 18 and 27.
The Co-Founder said: “Esports isn’t a category to ‘keep an eye on’. The adoption curve is already flattening. And the sportsbooks that succeed in the next five years won’t be the ones reacting to it—they’ll be the ones who led early.
“If your offering still looks like it did five years ago, it won’t matter how much traffic you get. Bettors will keep moving toward the products that feel built for them.”
Meanwhile, even more dominant titles now seem to be appearing. In 2024, Counter-Strike 2 accounted for 64% of global esports betting volume, followed by League of Legends at 26%. VALORANT also experienced a 175% year-over-year increase in betting volume.
A LeonBet representative added on the latest deal: “Esports has always been a core focus for us, and partnering with Oddin.gg is an important step forward as we look to expand that commitment.
“They understand what it means to deliver value in this space—not just through odds, but through the full package of features that improve how users interact with our product. This is about creating a long-term roadmap with the right partner, and Oddin.gg ticks all the boxes.”
