Erin-Marie Gallagher

Fonbet nets FC Rubin Kazan sponsorship

SBC News Fonbet nets FC Rubin Kazan sponsorship

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

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BETER: Why Euro 2020 has sparked new interest in e-football

BETER's Chief Product Officer Alex Lobov revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.

Traditional sports will always drive the esports industry, but there will soon be real competition in the popularity stakes, said BETER‘s Chief Product Officer Alex Lobov who revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.  Speaking to SBC News, Lobov explained that BETER currently provides its clients with live streaming and monthly data and …

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Joonas Karhu promoted to Bojoko CEO following management reshuffle

SBC News Joonas Karhu promoted to Bojoko CEO following management reshuffle

Joonas Karhu will take the reins at Bojoko, an online casino affiliate site, after being selected as the company’s new Chief Executive Officer. The appointment, which comes amid a management reshuffle, will see Karhu step up from his role as Chief Business Officer.  Meanwhile Toni Halonen, the current CEO and co-founder of Bojoko, will move into the newly-created role of …

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NSoft lauds product sophistication as new casino suite looms on the horizon

SBC News NSoft lauds product sophistication as new casino suite looms on the horizon

An expansion into four new markets, alongside new additions to its client portfolio, has helped NSoft to deliver a strong performance for Q2 2021. Providing a business overview of the period, NSoft’s Chief Operating Officer, Dražan Planinić, revealed that every aspect of the business was in “full swing” as the technology group maintained strong levels of growth across all verticals. …

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PartnerMatrix shares six ‘red flags’ for affiliate marketing fraud

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020.

Levon Nikoghosyan, CEO at PartnerMatrix, has shared six of the biggest red flags for affiliate marketing fraud in online gambling, which is estimated to have reached $1.4 billion in 2020. Writing in a blog post for EveryMatrix, the affiliate marketing platform’s parent company, he advised getting to know the key types of activity that suggest a possible scam. The first is that …

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Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

New measures brought in by the Russian government will undoubtedly protect bettors while also increasing traffic for licensed operators “who pay taxes, support athletics with targeted deductions and sponsorship contracts” according to Alina Yakirevich, Marketing Director at Fonbet. Speaking to SBC News, Yakirevich drew attention to the fight against the black market, explaining that measures brought in by the Russian …

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Luckbox to leverage Funanga’s CashtoCode solution

SBC News Luckbox to leverage Funanga’s CashtoCode solution

Through its Luckbox subsidiary, Real Luck Group has partnered with Funanga to leverage its CashtoCode payment solutions. By using the CashtoCode solution, players will be able to make cash deposits into their Luckbox accounts at 150,000 retail locations across Europe and international markets. “There will always be customers who prefer to pay in cash, for privacy, self-control and security reasons. …

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BetGames refreshes brand identity via WOW campaign

BetGames.TV has outlined its vision to develop “a tier-one personal experience” after unveiling a rebrand of its visual identity and communications with its WOW campaign.

BetGames.TV has outlined its vision to develop “a tier-one personal experience” after unveiling a rebrand of its visual identity and communications with its WOW campaign. Now known as BetGames, the company will use the WOW campaign to relaunch its flagship website – a move which it believes reaffirms its focus of creating new opportunities for both operator and retail growth. …

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BetConstruct builds website construction capacity through SpringBuilder

SBC News BetConstruct builds website construction capacity through SpringBuilder

BetConstruct’s betting and gaming website builder has undergone a series of upgrades with the launch of SpringBuilder X. The supplier believes that SpringBuilder X will help “reimagine the process of website creation” by using a suite of traditional CMS tools. SpringBuilder X, BetConstruct says, will also speed up the construction of both casino and sportsbook websites while also improving UI/UX. …

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Fonbet signs first Belarusian sponsorship deal with FC BATE

Fonbet signs first Belarusian sponsorship deal with FC BATE

Fonbet has signed its first sponsorship agreement in the Belarusian market after partnering with FC BATE. Through the long-term partnership, Fonbet’s branding will be displayed at Borisov Arena as well as across the team’s kits.  Alina Yakirevich, Fonbet International Development Director, commented: “Our new partner is the flagship of Belarusian football and the most popular club in the Republic with …

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