Player engagement has long been a focus for betting and gaming companies, but how difficult is it to come up with new and innovative ways to keep players entertained? Josip Vrbić, MD Seven Games, walks us through NSoft’s new Boost gamification tool and the ways this is bringing a unified experience to the company’s entire platform. Through its years of …
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STATSCORE has agreed to supply its portfolio of front-end products to BETBY in a deal which will strengthen the latter’s levels of engagement across its sportsbook platform ahead of the World Cup. Through the partnership, BETBY will gain access to STATSCORE’s CupCenter sportsbook widget which features both football statistics related to the upcoming World Cup as well as raw data …
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The World Cup is one of those incredible sporting events that never fails to unite and capture the attention of fans from across the world. And as bookmakers get ready for nearly four weeks of football action in Qatar, many of them have been intensely focused on channeling that enthusiasm, creating new ways to engage with their players in a creative, …
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LSports has significantly strengthened its data collection capabilities by acquiring Poland-based sports data company STATSCORE. By adding STATSCORE to its portfolio, LSports has set out plans to create “unique and personalised content” for its partners. This, LSports explained, will also offer a wider range of granular play-by-play data, as well as aggregated player and team stats. Dotan Lazar (pictured, above), …
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With the rising trend of social betting gaining momentum across the industry in recent years – where did this concept stem from and where is it leading? As operators look to boost player engagement, we spoke to a host of industry experts to analyse how this concept will unfold. SBC: Social features in sports betting and casino have been one …
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At the start of September, Shape Games joined the Kambi group following a €38.5m takeover. And whilst it was said that this deal will help revamp Kambi’s front-end services, it is also expected that Shape Games will support Kambi in delivering high quality technology for global demands. Discussing the acquisition at SBC Summit Barcelona, Shape Games CEO Morten Tonnesen shed …
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BETER has built upon its partnership with Bayes Esports even further after agreeing to supply esports odds to the company’s new BODEX platform. BODEX, otherwise known as Bayes Odds Exchange, is a dedicated odds integration platform that enables sports betting operators to access odds from both general and specialised traders via a single API integration. Gal Ehrlich, CEO at BETER, …
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Enteractive will support NetBet in delivering a “personalised retention and engagement” strategy across the Italian market after signing a new partnership with the operator. The player engagement campaigns, which will cover NetBet’s sports betting and casino player segments, will aim to increase both retention and loyalty. Andrew Foster, Chief Business Officer at Enteractive, said: “Our Italian teams at Enteractive are …
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Bayes Esports and bet365 have strengthened their partnership even further in an extended deal which they believe will “usher in a new era of sports betting” for the Canadian market. The entry into the Canadian market will mark “the next step in the development” of the country’s sports betting industry, the two companies explained, and will mean that bet365 will …
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When it comes to balancing payments security with the user experience, businesses can face some headaches. However, an in-depth knowledge of market intricacies and user segments can help create a more streamlined process. That’s according to Sara Rita, Chief Commercial Officer at AstroPay. Speaking to SBC, Rita began by reflecting on her experience within the payment sector and the evolution …
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