Erin-Marie Gallagher

Sportradar enhances Badminton Europe partnership

SBC News Sportradar enhances Badminton Europe partnership

Sportradar has been named the Official and Exclusive Data Partner to Badminton Europe (BEC) for all competitions after signing a comprehensive agreement with the governing body. The multi-year agreement will increase Sportradar’s scope of work with the governing body and adds to the betting and broadcast partnership that has been in place since 2015. Under the terms of the agreement, …

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Rank Group extends support for Carers Trust

SBC News Rank Group extends support for Carers Trust

Rank Group has strengthened its commitment to supporting unpaid carers across the UK after extending its partnership with Carers Trust through until 2021. Since its inception more than six years ago in February 2014, Rank colleagues and customers have raised £2.6 million for the charity, with the money raised benefiting over 12,000 unpaid carers. Over the last 12 months, Rank …

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Scout Gaming rolls out €1m fantasy Premier League prize pool

SBC News Scout Gaming rolls out €1m fantasy Premier League prize pool

B2B Daily Fantasy Sports provider Scout Gaming Group will offer a €1 million guaranteed prize pool on its Premier League Season Game, which will be made available to Scout Gaming’s global network of clients. The prize pool will offer €200,000 for first place, with a total of 1250 prizes on offer. Scout Gaming’s seasonal game bears similarities to the official …

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A GAME ABOVE teams up with Beanstalk to launch Yield Sec

SBC News A GAME ABOVE teams up with Beanstalk to launch Yield Sec

Forming a joint-venture agreement, customer experience marketing agency A GAME ABOVE has partnered with player protection specialist Beanstalk, to launch a ‘regulatory support product’ – Yield Sec. Bringing Yield Sec to market, A GAME ABOVE and Beanstalk have stated that they have developed the first tool helping governments and regulators, monitor and remove ‘black market threats’, obstructing the progress of …

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On-course bookies rail against Goodwood ‘cashless trial’

SBC News On-course bookies rail against Goodwood ‘cashless trial’

On-course bookmakers have urged the government to relax the restrictions on cash betting for this week’s Goodwood meeting, after 5,000 punters have been given the green light to attend the event. Current restrictions rule that only four on-course bookmakers will be permitted on the Sussex track this Saturday, and will only be authorised to take bets via cards as part …

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TIU denies two requests to lift provisional suspensions

SBC News TIU denies two requests to lift provisional suspensions

The Tennis Integrity Unit (TIU) has confirmed that two players have had their application to lift a temporary suspension denied. Bulgarian tennis player Aleksandrina Naydenova and Spanish tennis player Enrique López Pérez had both applied to lift provisional suspensions originally imposed on 27 December 2019 and 19 December 2019 respectively. Independent Anti-Corruption Hearing Officer Prof Richard McLaren rejected both applications, …

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Paddy Power: Maintaining brand identity with daring marketing campaigns

SBC News Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Ashkenazi joins BlueRibbon as strategic advisor

SBC News Ashkenazi joins BlueRibbon as strategic advisor

Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …

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Andrea Vota named director general of Jdigital

SBC News Andrea Vota named director general of Jdigital

Following an Extraordinary Assembly, Spanish trade association Jdigital has approved the appointment of Andrea Vota as the new director general. Vota, who’s appointment gained unanimous approval, is a consultant specializing in political stakeholder management and corporate communications. He has formerly worked for international Public Affairs firm Political Intelligence and as public affairs lead for German professional IT services provider CIRC. …

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Betsson teams up with Banach for football Flash Markets launch

SBC News Betsson teams up with Banach for football Flash Markets launch

Betsson Group has strengthened its portfolio of football products after securing a new partnership with sports betting solutions provider Banach Technology. Under the terms of the agreement, Betsson has agreed to roll out Banach’s ‘formidable squad of Match and Player Flash Markets’, allowing punters to ‘bet on rapid-cycling selections in any match’. The partitioned segments will cover binary outcomes around …

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