UKGC supports local community through LoveBrum partnership

The UK Gambling Commission (UKGC) has ensured that it is continuing to ‘support the local community’ after forging a new partnership with Birmingham-based charity, LoveBrum.

The charity, first established in 2015, has utilised its funding from the National Lottery Community Fund to support local causes, volunteer-led initiatives as well as helping projects across the city reach funding.

Sarah Gardner, executive director at the Gambling Commission said: “As an important employer here in Birmingham it is vital that we do all we can to support the local community.

“We know the difference charities like LoveBrum can make to people’s lives so we are delighted to be involved and to ensure our employees can experience volunteering with a range of different charities and causes across the Birmingham area.”

Sarah added: “Part of our role at the Gambling Commission is to regulate the National Lottery and help to maximise returns to good causes. Since its creation in 1994 the National Lottery has gone on to raise over £40bn for good causes across Britain, including the National Lottery Community Fund which supports the work of LoveBrum. We see it as the perfect link-up, not least because it is great to see how National Lottery proceeds are spent on good causes like this.”

The UKGC currently employs over 300 member of staff at its Victoria Square headquarters in Birmingham, and has since become one of the charity’s patrons. 

Through the partnership, LoveBrum is able to continue its support of charities such as Solihull-based Birmingham Dogs Home and mental health cause, Sikh Your Mind.

Paul Mitchell, Executive Director of LoveBrum concluded: “Our partnership with the Gambling Commission will be fantastic for us and we’re proud that the organisation has chosen to support our charity.

“Having their employees on-board with everything we do and playing an active role will allow LoveBrum to help more local Birmingham causes, and support our mission to make Birmingham even better.”

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