XLMedia CEO Stuart Simms appointed to Board of Directors

Affiliate marketing publisher XLMedia has confirmed that its newly appointed CEO Stuart Simms has joined the company’s Board of Directors with immediate effect.

Simms, who will hold the position of Director of the Company, joined XLMedia on 2 October replacing the digital performance marketing services provider’s co-founder and long-serving chief executive Ory Weihs.

Weihs will continue to support the XLMedia Board, whilst also allowing having the opportunity to  pursue other business interests outside of XLMedia.

Chris Bell, Non-Executive Chairman of XLMedia, commented on the announcement: “We are delighted that Stuart will be joining the Board. We look forward to leveraging his experience and expertise to drive the business forward.”

Prior to joining XLMedia, Simms held a number of board and senior executive positions, including as Chief Executive Officer, at Rakuten Marketing. Prior to his time at Rakuten, Simms held the position of Chief Operating Officer of Fits Me, a consumer data and analytics company acquired by Rakuten in June 2015.

During his time at Rakuten, Simms was tasked with carrying out a substantial transformation and re-structuring of the business, resulting in a return to growth. To achieve this, Simms drew utilised the affiliate group’s in-house technology to integrate acquisitions, accelerating both revenue and profit growth.