Charlie Horner

Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

SBC News Leadstar Media: affiliates must be quick to adapt to Brazil’s marketing guidelines

Brazil’s upcoming sports betting and online casino launch has unsurprisingly been one of the hottest topics of 2024, largely due to the amount of time that the industry has had to wait for the country’s Government to enact a bill that has been swirling around for four years.  Now President Lula has penned that bill, onlookers are dissecting the specifics …

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Sportingtech: our data-driven approach fuels Brazil success

Brazil football fans

It cannot be underestimated how big a year 2024 is for sports betting. The Olympic Games, the UEFA European Championships and CONMEBOL’s Copa America all have the potential to be betting bonanzas.  The latter, especially, could be crucial given that Brazil – Latin America’s largest country with a football-frenzied population – is establishing a regulated framework for betting. Given the …

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Simon Westbury: Sport Generate is capitalising on “revenue buzz” in 2024

Sport Generate team

Sport Generate has taken away lots of feedback and generated plenty of sales leads in the first few weeks of 2024, according to its CEO Simon Westbury.  Westbury has told SBC News that Sport Generate’s suite of live esports and table tennis betting products have generated significant attention so far this year and that the future looks bright for the …

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Digitain: creating a modern mobile-first sportsbook platform

Iain Hutchinson

Innovation has been a key driver of the sports betting and igaming industry over the last few years, particularly on the consumer-facing side. New features such as Bet Builder and cash outs have helped drive interest in sports betting exponentially.  Yet, when it comes to the back-end and sportsbook technology, innovative developments are required to ensure that operators do not …

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Simon Westbury, Sport Generate: looking to create the “Netflix of gaming” with esports

esports set up

The betting and gaming industry is putting in its final preparations before descending upon London for the final time for ICE.  Ahead of the final edition of ICE London, SBC News caught up with Simon Westbury, CEO of Sport Generate, a Digitain Group company, to discuss the supplier’s product showcase at the show as well as gain some insight into …

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Leadstar Media: analysing the UK sports betting market search data

search engine

The ever-evolving landscape of the UK sports betting market is marked by intriguing shifts in user behaviour and brand dynamics. A closer look at the search data reveals a panorama of trends that provide valuable insights into the industry’s current state. Assuming the US as separate gaming markets, which they indeed are, the UK is currently the largest regulated gaming …

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DS Virtual Gaming: bringing speed and simplicity to retail betting shops

Exiting a maze

DS Virtual Gaming has embarked on a mission: to create a smoother and more pleasant experience for players who want to bet on virtual games in retail betting shops.  And, like many sectors globally, while the rise of online gaming has posed a significant threat to retail operations, DS Virtual Gaming has utilised digital technology to solve a brick-and-mortar problem.  …

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Flashscore exceeds 100 million monthly users in 2023 as Liverpool fixtures reign supreme

Liverpool FC

Flashscore has reported a record-breaking year in 2023 as the sports content app exceeded 100 million active monthly users last year.  The live score and content app counted over 231 billion total views globally last year, marking an uptick of 24% on its mobile app and 16% increase on its desktop website.  Unsurprisingly as the world’s most popular sport, football …

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Sport Generate: helping operators gain first-mover advantage in esports

esports team

As online sports betting proliferated globally and grew in popularity, while the adrenaline-fuelled excitement of winning on a big football game created a significant opportunity for operators and suppliers, there was one glaring drawback.  The seasonality and set schedule of sporting events prohibits the amount of bets an operator can take, meaning there has traditionally been a ceiling on the …

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