Leadstar Media Director of Operations Jacob Ljunggren chats to SBC News about being an affiliate in Latin America, and how marketing regulations can impact the firm’s operations. SBC News: What is Leadstar Media’s operational strategy in Latin America and what markets do you operate in that region? Our operational strategy remains consistent across all the markets we enter. The goal …

SBC News sits down with Ebbe Groes, EveryMatrix CEO, in the wake of the supplier’s undisclosed all-cash deal for FSB Technology. Groes outlines how the deal will bolster its presence in the UK and boost its OddsMatrix platform, while he also divulges the firm’s future M&A plans. EveryMatrix acquired FSB Technology in July this year, its third acquisition in three …

Stuart Viney, Chief Product Officer at Sporting Solutions, chats to SBC News about how sportsbooks can improve their odds models via the company’s managed trading services. Viney explains that these services offer clients a flexible and effective way to reach profitability by giving them “the extra 10%” edge over their competitors. SBC: How have changes to the preferences and strategy …

In the fiercely competitive sports betting industry, keeping players engaged is a constant challenge. STATSCORE‘s new product, Tipster, powered by advanced mathematical models, offers a solution for operators aiming to enhance user experience and differentiate themselves in the market. Sports betting has evolved into a dynamic experience far beyond simple wagers. Operators now employ gamification, free-to-play options, and various engagement …

The relationship between operators and affiliates is crucial to the long-term success of the igaming and sports betting industry. Without affiliates, operators lose a key channel for acquiring new users and, without operators, the affiliate industry would die a death.  But all stakeholders are all too aware of how important selecting the right partner is. Affiliates require operators who are …

Martin Clarke, Chief Growth Officer at OddsMatrix, sits down with SBC News to take a look at betting behaviour on the EveryMatrix platform during the bumper summer of sport which saw both the Euros and Copa America take place. SBC News: It was heartbreak for England and delight for Spain as Mikel Oyarzabal’s late strike won the Euros for the …

“We have just fallen short.”  It is perhaps the one quote from Gareth Southgate’s press conference after the Euro 2024 final heartbreak against Spain that would define his entire eight-year reign as England boss.  As Mikel Oyarzabal’s late effort secured a record fourth European Championship title for Spain, England were left reeling as Southgate’s Three Lions rued a second consecutive …

In the second part of a Q&A marking the launch of a new suite of apps, Flows chats to SBC News about how its Marketing Jackpots and FlowsWave applications can boost the performance of its customers.  How do customisable designs and real-time response capabilities of FlowsWave contribute to its effectiveness in gathering valuable data? The customisable designs and real-time response …

Ahead of the addition of a new suite of apps to its product portfolio, Flows chats with SBC News to discuss how the company is helping its customers to implement new ideas at speed thanks to its no-code, end-to-end products.  Tell us a bit about the new suite of Flows Apps and what inspired the development? How does it align …

Earlier this month, EveryMatrix confirmed that DeepCI, the analytics platform it recently acquired, had been integrated into the PartnerMatrix brand and rebranded to PartnerMatrix Intelligence. As part of the restructure, DeepCI founder Lewis Civin became CPO of PMi, while Vahe Khalatyan remained as PartnerMatrix CEO.  Here, Vahe Khalatyan and Civin tell SBC what makes the integration so important and explain …