Andrew McCarron

The lost art of odds compilation: Over-reliance on Asian Handicap lines

SBC News The lost art of odds compilation: Over-reliance on Asian Handicap lines

Pricing feeds have become de rigueur in an industry beset by increasing costs, but are they the best way forward for established sportsbooks desperate to retain market share? In a two part article, Jeevan Jeyaratnam of Super Soccer GPS takes a look at how the market has developed. In recent years the growth of online wagering and the, ever-extending, choice of whom to bet …

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Serbian Basketball League signs Sportradar integrity deal

SBC News Serbian Basketball League signs Sportradar integrity deal

Sportradar has signed a deal with the Serbian Basketball League (KLS) which will see the Serbian Superlige monitored by Sportradar’s integrity services. The company’s Fraud Detection System will monitor betting across over 450 betting operators, looking over the remaining matches in the current season from today onwards, as well as the upcoming season’s games. KLS Director Leon Deleon explained the …

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Metric Gaming FA Cup tickets up for grabs at Betting on Football

SBC News Metric Gaming FA Cup tickets up for grabs at Betting on Football

Delegates attending the Betting on Football Conference at Stamford Bridge will get the chance to win tickets to the FA Cup Final by proving their betting prowess, courtesy of Metric Gaming. The Real Time In Play Betting Competition will focus on Arsenal’s home match against West Bromwich Albion with competitors using Metric’s SuperLive Platform in order to demonstrate they know …

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Betting on Football: Is Sky Bet’s sponsorship deal in a league of its own?

SBC News Betting on Football: Is Sky Bet's sponsorship deal in a league of its own?

Clive Russell will have the honour of kicking off Betting on Football – #BOFCON – on Thursday 21st April. Russell, Managing Director of BD Sports Rights, will be leading a talk on Sky Bet’s sponsorship deal with the Football League and posing the question ‘Are they in a league of their own?’ Andrew McCarron, SBC Managing Director, confirmed: “We believe Clive is …

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Enetpulse thinking big with Euro 2016 microsites

SBC News Enetpulse thinking big with Euro 2016 microsites

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

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Unibet Sports Betting App gets talkative

SBC News Unibet Sports Betting App gets talkative

Unibet has introduced a new speech-enabled intelligent interactive feature for its Sports Betting App. The revolutionary feature, which makes it easy for people to place a bet using their own words and terminology, was developed on the Teneo platform by Artificial Solutions to enable users to have a meaningful, humanlike interaction with technology. Unibet, is one of Europe’s largest and …

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LVbet.com goes live with Maltese licences

SBC News LVbet.com goes live with Maltese licences

New online gambling brand LVbet.com has gone live after being issued operating licences by the Malta Gaming Authority (MGA). LVbet has signed deals with slot suppliers NetEnt, Microgaming, Wazdan and Thunderkick, meaning it can offer hits such as Starburst, Mega Moolah and Gonzo’s Quest. LVbet.com has also launched a customer loyalty programme that rewards players every time they play a slot. …

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Bookmakers ‘think local’ to reduce the risks of problem gambling

Bookmakers must now set out how they will reduce social risks in their local area, such as if they are located near a school or homeless shelter, in order to reduce incidence of problem gambling. The new guidelines will see operators consider their individual betting shop environments and introduce sufficient safeguards for any particular areas of concern specific to each premises. …

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