SBC News Voice of the Sports Betting Industry
Bet365 was the standout bookmaker for bettingexpert.com’s community of tipsters during October.
Of the 97,970 tips placed during the month, the Stoke-based bookmaker was selected as the preferred operator for a huge 19.1% of them, considerably higher than second placed Unibet which was selected 12.1% of the time.
However Unibet was also far clear of third placed 188bet, which had 6.1%, Bwin (5.9%) and Marathonbet (5.8%).
Top bookmakers on bettingexpert.com for October
1. bet365, 18,523 tips – 19.1%
2. Unibet, 11,756 tips – 12.1%
3. 188bet, 5,943 tips – 6.1%
4. Bwin, 5,734 tips – 5.9%
5. Marathonbet, 5,596 tips – 5.8%
6. William Hill, 5,086 tips – 5.2%
7. 888sport, 4,934 tips – 5.1%
8. Matchbook, 4,036 tips – 4.2%
9. 10bet, 3,352 tips – 3.6%
10. Betway, 3,156 tips – 3.3%
Over 3,000 tips a day were posted across all of bettingexpert’s 10 languages, with the average odds on winning tips calculated at 2.10.
While the average odds per tip was 2.84, the Danish language tipsters proved the most conservative across the community with average odds of 2.24 for their predictions. At the other end of the scale were the Italian tipsters, who had average odds of a huge 4.47.
The propensity to tip the long shot showed in the performance however, with the Italian tipsters at the bottom of the class with a strike-rate percentage of 39.7, way below the average score of 44.4%. The Swedes were the best performers in October with a strike-rate of 48.3%.
Bettingexpert’s Gavin Moore commented: “We have a good spread of languages on bettingexpert.com and it’s always interesting to see the different behaviours of our tipsters across the spectrum. While the longer odds selected by our Italian tipsters do look appealing, it does affect their success rate. Meanwhile the Swedish tipsters are really showing their mettle with a 48.3% performance level.”
Football represented 62% of all tips in October, with one in football 11 tips focusing on the Euro Qualifiers. However Euro Qualifiers proved to be difficult to predict, with only the ATP Tennis generating more incorrect tips.
The worst performing leagues:
1. ATP Tennis
2. EURO qualifications
3. Premier League
4. Champions League
5. Capital One Cup
Indeed it was the match between Ireland and Germany in Dublin that caused the most problems, and left the bookmakers with the biggest smile.
Bettingexpert’s William Chung explained: “Everyone was surprised when Saints striker Shane Long came off the bench and scored, beating World Champions Germany by 1-0. But the experts at bettingexpert also didn’t see it coming – amongst all 171 betting tips posted on that match only 10% won, as the majority backed low odds bets such as over 2.50 goals at odds around 1.77 or Germany to win away at odds around 1.50.
“Of the ‘successful’ 10% on the match, none backed Ireland to win, but they chose the safer option with an Ireland Draw No Bet or Double Chance.”
