SBC News Voice of the Sports Betting Industry
Cellxpert has been selected by CasinoFriday – the first casino brand of 1UP Entertainment – to oversee and manage its new affiliate program.
Through the new partnership, Cellxpert will strengthen CasinoFriday’s global expansion strategy by leveraging its HTML5 ad serving capabilities.
Moreover, the 1UP Entertainment brand will benefit from the enforcement and implementation of ‘an extensive set of regulatory compliance settings’, which Cellxpert believes will help ‘foster trust and transparency’.
Assaf Dor, Cellxpert CEO, commented: “We are glad to work with such an experienced team and helping them to successfully launch their first casino brand.
“CasinoFriday’s team and Cellxpert share a similar vision of trust and transparency which are the building blocks for every successful partnership. These notions – executed at scale by our SaaS platform – creates a win-win situation for all sides.”
CasinoFriday will have the option of customising and personalising its onboarding process, while Cellxpert will also provide an extensive set of reports to create ‘extreme transparency’ for its partner.
These reports, which will be complemented by granular reporting, will support both internal teams’ needs, something which Cellxpert believes will motivate both parties – resulting in a ‘win-win situation’.
Frode Fagerli is Head of affiliates at AffiliateXe, the affiliate program owned and operated by 1Up Entertainment. He added: “We chose Cellxpert after carefully examining all the solutions in the market. Cellxpert stack offers an end-to-end solution centralizing every aspect of the partner ecosystem, and allows us to be fully transparent with our affiliates.
“We truly believe that the Cellxpert platform shapes the new standard for affiliation in the iGaming landscape and allows us to execute our vision.”
