Tag Archives: Cellxpert

Assaf Dor, Cellxpert: Rewriting standards for iGaming affiliation

Cellxpert

The need to present clearer, more transparent player data for affiliates and provide a stronger management layer for operators to mitigate new regulatory requirements is behind the vision that Cellxpert has for the ‘industry standard’ of affiliate marketing in the iGaming sector.  SBC News caught up with CEO and Founder Assaf Dor (pictured above), who took us through some of …

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Cellxpert to oversee CasinoFriday affiliate program

Cellxpert to oversee CasinoFriday affiliate program

Cellxpert has been selected by CasinoFriday – the first casino brand of 1UP Entertainment – to oversee and manage its new affiliate program. Through the new partnership, Cellxpert will strengthen CasinoFriday’s global expansion strategy by leveraging its HTML5 ad serving capabilities.  Moreover, the 1UP Entertainment brand will benefit from the enforcement and implementation of ‘an extensive set of regulatory compliance …

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Cellxpert selected to optimise Ellmount Gaming’s affiliate programme

Cellxpert has been selected by Ellmount Gaming LTD to track, manage and optimise its affiliate programme for both its CasinoRoom.com and HighRoller.com brands. The new partnership will support Ellmount Gaming to ‘drive growth and optimise its business performance’ by integrating Cellxpert’s affiliate tracking software. Assaf Dor, Cellxpert CEO, commented: “We are glad to be chosen by an industry leader such …

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