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BetBull and Income Access strike affiliate programme deal

Mobile sportsbook and casino operator BetBull has announced a partnership with Income Access, to launch an affiliate programme for its flagship native app.

Licensed by the United Kingdom Gambling Commission BetBull, whose app is available via iOS and Android in addition to being accessible on the mobile web, aims to enhance user experience and maximise player engagement and retention through its strong gamification emphasis.

Amongst the elements encapsulated is a spin wheel, punter ranking leaderboards, virtual currency, loyalty bonuses and chat rooms.

Sadok Kohen, Founder & CEO of BetBull, said: “We’re excited to be launching our programme with Income Access, and their sophisticated software and app-tracking tool will allow affiliates to benefit from our innovative product offerings.

“By using our fresh social betting concept, gamification and enticing offers, affiliates will be well placed to become an integral part of BetBull’s future.”

The new affiliate programme launched with Income Access is to be managed by its in-house team of sports-betting affiliate managers, and will track app installs through the company’s mobile app tracking solution.

As well as this the team are to also utilise Income Access’ independent igaming affiliate network, in order to ensure that the programme endures growth.

Lorenzo Pellegrino, CEO of Skrill, NETELLER, and Income Access at Paysafe, said: “BetBull’s mobile-first approach makes them an attractive partner for affiliates.The continuous rise of the mobile gamer means that the brand is strongly positioned for sustained long-term growth.

“We look forward to our platform’s mobile app-tracking solution supporting BetBull’s broader player acquisition strategy.”