SBC News Voice of the Sports Betting Industry
HooYu, the specialists in customer onboarding, KYC and fraud prevention, will host a special SBC Webinar on Thursday 15 October 2020 (3pm BST) outlining how to successfully onboard esports betting customers.
The How to Maximise Growth in Esports Betting With Tailored Customer Sign-Up and KYC session will take an in-depth look at some of the crucial practical issues that operators need to understand about the industry’s big success story of 2020.
Specialist esports-focused platforms and a handful of the major sportsbooks had already seen a steady rise in the popularity of esports betting pre-COVID, but bet volumes grew significantly during the shutdown of major sports leagues.
Early signs are that the trend is sustainable, but with a player demographic that is very different to traditional sports and online casino punters, meaning that operators need tailored onboarding processes if they want to benefit from this developing market.
In this webinar, HooYu will join forces with Midnite Gaming, Betway, the eSports Integrity Commission, and SBC to detail some of the steps operators need to take.
The expert panel will examine the underage gaming and fraud risks associated with esports betting, and the challenge of designing a customer sign-up experience tailored to the customer demographic. The session will also outline how HooYu works with operators such as Midnite and Luckbox to deploy customised sign-up experiences.
The panel features:
- Caroline Newman – Head of Compliance, Midnite Gaming
- Ian Smith – Commissioner, Esports Integrity Coalition
- Erik Vogelgesang, Anti-Money Laundering Manager, Betway Group
- Matt Thurlby – Head of Gaming, HooYu
- David Pope – Marketing Director, Hooyu
- Andrew McCarron – Managing Director, SBC
David Pope, HooYu’s Marketing Director, said: “The period when major sports leagues were inactive offered the industry a glimpse of the potential of esports betting, but also highlighted some of the differences between traditional punters and esports fans.
“Operators that hope to benefit from the growth of the esports market need to adapt to this new customer demographic, and in this webinar we’ll show why one of the most important things to address is the customer onboarding process.”
Join this SBC Webinar to gain some invaluable insights into how to tailor a sign-up process for the esports betting demographic.
