About SBC

SBC granted associate membership of The European Lotteries

SBC european lotteries

SBC has been accepted as an associate member of The European Lotteries (EL), as it continues to strengthen its working relationship with the state lotteries sector. The membership of the leading European umbrella organisation of national lotteries has been approved by EL’s Executive Committee and is expected to be fully ratified at the General Assembly in June 2020.  SBC has …

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Ruud Gullit and Kirsty Gallacher to host SBC Awards 2019

Ruud Gullit and Kirsty Gallacher to host SBC Awards 2019

Dutch football great Ruud Gullit and former Sky Sports presenter Kirsty Gallacher have been confirmed as the hosts for the SBC Awards 2019, which take place on 3 December at London’s stylish Battersea Evolution venue.  The event recognises excellence among sports betting and igaming operators, affiliates and suppliers, with the winners set to be announced in front of an audience …

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Hmayak Arakelyan, Digitain: USSD / SMS betting set for a red-letter day in Africa

Africa

In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …

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SBC sets new records with Betting on Sports 2019

Betting on Sports 2019

Visitors to last month’s Betting on Sports and CasinoBeats Summit events in London have given it an overwhelming show of support through the post-event survey, in which 99% of respondents said that they would recommend the conference to colleagues.  The feedback from the event has been overwhelmingly positive and the post-event delegate survey found that: 100% of survey respondents are either very likely …

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AGA presents a US Betting Overview: Plans, Progress & Partnerships webinar

SBC AGA US Betting Industry Webinar

The Betting on Sports webinar series resumes on Wednesday October 2 when SBC Americas presents ‘U.S. Betting Industry Overview: Plans, Progress & Partnerships’, an exclusive discussion with the American Gaming Association (AGA). Ahead of the G2E Global Gaming Expo in Las Vegas (October 14-17 2019), the AGA’s Senior Director of Government Relationships, Jessica Feil, will present an in-depth analysis of …

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SBC announces new inductees for Sports Betting Hall of Fame

Sports Betting Hall of Fame 2019

The Sports Betting Hall of Fame will add six new industry pioneers to its roster next month at the Betting on Sports conference. Former Sky Betting & Gaming CEO Richard Flint, Bet365 CEO Denise Coates, Boylesports Founder & CEO John Boyle, former 888 CEO John Anderson, and Playtech PBS CEO Armin Sageder will all be inducted into the Hall of …

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1XBet enters partnership with Italy’s Serie A

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

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