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Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine. The cover feature of issue 34, published today, sees Hagman discussing life at LeoVegas following its acquisition by MGM Resorts two-and-a-half years ago.  Since the takeover, the Swedish operator has doubled the size of its workforce and …

Competition for screen time is greater than ever before and operators that fail to adapt to evolving player expectations risk losing their audiences. However, there are some cost-effective steps that brands can take to engage and retain their customers, according to Martin Collins, Chief Business Development Officer for Soft2Bet.  On Monday 9th December at 2pm, Collins will host a special …

The successful transformation of a major gambling business requires both an injection of the latest technology and a reimagining of the corporate culture, evoke CEO Per Widerström tells the new edition of SBC Leaders magazine. Issue 32 of the magazine includes an in-depth feature about the future of the custodian of the William Hill and 888 brands, in which Widerström …

The world’s most popular sport is proving a highly-effective promotional opportunity for Kaizen Gaming as it looks to grow in multiple markets around the world. In Issue 31 of SBC Leaders magazine, the Betano owner’s CCO Julio Iglesias Hernando explains how the brand became football’s favourite bookmaker. In a revealing interview, he details the importance of football, technology and branding …

How to lead a company from an unpromising situation to market leadership is a secret most betting and gaming industry executives would love to learn. In Issue 30 of SBC Leaders magazine, FanDuel President Christian Genetski gives readers the inside track on how he and his colleagues managed to do just that. In a revealing interview to mark Genetski’s imminent …

The SBC Media Challenges in Compliance Survey, commissioned by leading identity verification platform provider IDnow, is published today, providing valuable insights on the international betting and gaming industry’s biggest issues around compliance, fraud and onboarding processes.  ——————————————————— The challenges faced by betting and gaming operators’ compliance teams are many and varied. As the industry continues its move towards regulation in …

Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …

Obtaining the required personal financial information is the greatest barrier licensed betting & gaming operators face when onboarding players and the industry fears that mandatory affordability checks will make the situation worse, a new SBC study, commissioned by IDnow, has concluded. The finding emerged as part of the SBC Media Challenges in Compliance Survey, which saw senior compliance representatives from …