There are many considerations an operator must make when entering a market for the first time. Important decisions in the fields of tech & infrastructure, product and marketing strategy must be made, all while navigating an unfamiliar regulatory framework. And in many cases, operators must make these decisions before entering a market that already has its own established operators embedded …
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With the impact of the pandemic on the gaming industry and the wider world, the scalable tech and infrastructure costs that come with using the public cloud has become more than just a desirable long-term goal to many gaming operators, but a matter of increasing urgency. The ability to scale and flex instantaneously based on customer demand, be versatile in …
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As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …
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The SBC Webinars series continues on Thursday 27 May when Scott McGregor (COO, beBettor), Natalie Carter (Head of Regulatory Compliance, One Click Limited), and Ian Tannock (Head of Player Protection, BetBull) take part in the UK Affordability Update. Hosted by beBettor, the specialist in helping UK-licensed betting and gaming operators to understand customer affordability through non-intrusive checks, the session will …
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The SBC Webinars series continues on Tuesday 25 May when FSB hosts Is Your Platform Prepared for the Ultimate 18 Months of Sports Betting? The pandemic-enforced rescheduling of the international sporting calendar has created a programme of major events that are set to be one of the busiest periods sportsbook operators have ever experienced. Sports fans can look forward to …
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The SBC Webinars series continues on Thursday 6 May with How to Architect Your App for Success hosted by mkodo, the digital product specialist for the lottery, casino and sports betting sectors. With apps now the preferred method of interacting with operators for tens of millions of players around the world, building a product that performs has never been more …
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The SBC Webinars series continues on Tuesday 25 May with the UK Affordability Update hosted by beBettor, the specialist in helping operators to understand customer affordability through non-intrusive checks. This timely session comes as affordability issues continue to be at the forefront of UK-licensed betting and gaming operators’ thinking, in the wake of the Gambling Commission’s Remote Customer Interaction consultation. …
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HooYu, the customer onboarding, KYC and fraud prevention specialist, will host an SBC Webinar on Wednesday 5 May (3pm BST) detailing ways in which betting and gaming operators can reduce player abandonment during the registration process. The Stop Losing 30% of Customers at Sign-Up and Improve Your KYC Journey session will build on the recent Customer Onboarding Drop-off in Online …
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The future of regulation in Germany and the wider European market will be placed under the spotlight in an IDnow webinar titled Online Gambling in an Ever-Changing Regulatory World. The webinar comes ahead of the highly-anticipated, rescheduled EURO 2020 games which will see teams compete in 12 different cities across Europe. With the group stages due to kick off on …
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The SBC Webinars series continues on Thursday 8 April when Solitics presents How to Increase Conversion: Everyday Tactics That Actually Work, an in-depth look at the role of personalisation in driving player conversion. While betting and gaming operators focus significant effort and budget on increasing traffic to their sites via multiple channels, there is still much to do with regards …
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