Marketing

Norway’s two state backed betting operators, Norsk Tipping and Norsk Rikstoto, have complied with a regulatory request to roll back their marketing efforts. The state-owned companies, which offer sports betting and horse racing wagering respectively, were ordered to reduce the amount spent on marketing by the Lottstift, Norway’s gambling and lotteries regulator, back in July. Norsk Tipping, which in addition …

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …

BetMGM will utilise four media and PR agencies to support the expansion of its UK operations, partnering with Recipe, Boldspace, Tomorrow Advertising and The Media Network. The MGM Resorts brand launched in the UK in August LeoVegas’ platform – the Swedish igaming group was itself acquired by the Las Vegas conglomerate in 2022 – and has been consolidating its marketing …

Colombia’s national gambling authority, Coljuegos, has proposed a resolution to adopt new advertising restrictions alongside changes to other licensing conditions. The potential reforms will need to be approved by Colombia’s Congress to be enacted, which if successful will see new requirements adopted by 1 January 2024. Regarding advertising, restrictions will follow a ‘tiered system’ whereby the more revenue an operator …

As it continues to focus on international and domestic development, Checkd Group has sought to strengthen its performance marketing capabilities by hiring George Webb. The latest addition to the company’s senior management will take on the role of Head of SEO, a newly created position at the Manchester-based betting media and technology business. His chief remit will be to enhance …

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

Chile’s National Association of Professional Football (ANFP) has abandoned its principal partnership with Betsson AB. which will no longer serve as title sponsor of the Campeonato Nacional.  Yesterday, ANFP informed national media of the conclusion of Betsson’s contract as principal sponsor of Chilean football, effective from 15 October. Agreed in 2022 for a reported $8m, the deal has seen Betsson …

Betclic has launched ‘The Wave’, its new nationwide TV advertising campaign for France. The advert is set to the classical anthem of ‘In the Hall of the Mountain King’ by 1870s composer Edvard Grieg for the orchestra of Peer Gynt by Fredrick Ibsen.   The Wave was developed by Marcel, the new Paris-based creative agency of Betclic, with the aim of …