Marketing

The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …

The Public Accounts and Estimates Committee (PAEC) of the Australian state of  Victoria has called for stricter regulations on gambling advertising. The public body has recommended that its state government align with South Australia’s policy, which bans gambling adverts on TV from 4pm to 7:30pm. The recommendation forms part of the PAEC report, following an eight-month review of three Auditor-General …

The Constitutional Court of Spain has rejected an appeal of the ‘Royal Decree on Advertising’ to be heard by the Supreme Court. The appeal was brought forward by Jdigital, Spain’s online gambling trade association, which questioned whether the Decree authored by the Ministry of Consumer Affairs had received proper constitutional oversight to be passed into a federal law adopted by …

BGLC, the Betting, Gaming and Lotteries Commission of Jamaica, has been ordered to review rules and standards applied to gambling advertising in the Caribbean nation. The Commission has launched a public consultation on gambling advertising, as concerns have been raised on a “noticeable rise in the volume and style of gambling related marketing and advertising” due to a more competitive …

Tombola, Britain’s biggest online bingo brand, has confirmed its sponsorship of the return of Deal or No Deal on ITV and ITV X, starting from 20th November. As announced by ITV, Deal or No Deal returns to daytime TV, airing every weekday at 4 pm. ITV is now the new home of the legacy game show, which aired on Channel …

Better Collective A/S maintains its full-year financial targets, reporting on its most eventful quarter in business, executing strategic M&As, opening its new office in Copenhagen, and finalising its dual-listing on the Danish Nasdaq. Publishing its Q3 trading update, Better Collective registered corporate revenues of €75m, up 26% on 2022 comparative results of €60m. Investors were informed that recurring revenues accounted …

Rank Group’s Mecca Bingo has been ordered to remove an Instagram post featuring a prominent drag star by the Advertising Standards Authority (ASA). The post featured celebrity drag queen Baga Chipz alongside a caption reading ‘a good game can transform you! Don’t you just love that post-bingo glow. Over 18s only. BeGambleAware.org. DrinkAware.co.uk. Ts&Cs apply. #letaplaymeccabingo #meccabingo #winning #bingo #winningfeeling …

To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …

Bet365 has added another layer to its global advertising campaign, titled Never Ordinary, incorporating fan interaction and engagement elements.  Developed with the Stoke-on-Trent bookmaker’s marketing agency partner Hatch, the extension of the campaign utilises ticket offices which function as a ‘fully-branded hub of sporting excitement’. Sports fans who enter the ticket offices must correctly answer a series of questions, with …

An Australian Communications and Media Authority (ACMA) investigation has found Seven Network to have breached online content rules. The company has been handed the maximum penalty by the regulator – $13,320 – after it broadcast a gambling advert at 10:38am on 7plus during a live stream of an NFL American Football game.  The authority has stated that gambling promotions cannot …