Marketing

Flutter Entertainment has linked with International Mixed Ability Sports (IMAS) in a three-year partnership worth £500,000. The gambling company’s partnership with IAMS – described as the champion of Mixed Ability sports and the creator of the International Mixed Ability Rugby Tournament (IMART) – aims to help accelerate its ‘scale and impact’ around the world. Kerry McNally, Group Head of Communities …

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

The Netherlands’ Kansspelautoriteit (KSA) gambling regulator has issued its second fine of this week against GoldWin Limited for operating the westcasino.com site without a licence. GoldWin has been hit with a charge of €6.8m for offering ‘games of chance’ in the Netherlands without a KSA-issued gambling licence, in violation of the KOA Act which has been governing the country’s betting …

Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …

The Dutch Kansspelautoriteit (KSA), the country’s gambling regulator, has conducted successful interventions against three unnamed operators for violating the untargeted advertising ban. In effect since 1 July 2023, the advertising law prevents operators from pursuing a range of marketing techniques deemed to be ‘untargeted’ – meaning that such methods cannot be directed towards people aged 25 and over. Operators are …

Norway’s two state backed betting operators, Norsk Tipping and Norsk Rikstoto, have complied with a regulatory request to roll back their marketing efforts. The state-owned companies, which offer sports betting and horse racing wagering respectively, were ordered to reduce the amount spent on marketing by the Lottstift, Norway’s gambling and lotteries regulator, back in July. Norsk Tipping, which in addition …

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …

BetMGM will utilise four media and PR agencies to support the expansion of its UK operations, partnering with Recipe, Boldspace, Tomorrow Advertising and The Media Network. The MGM Resorts brand launched in the UK in August LeoVegas’ platform – the Swedish igaming group was itself acquired by the Las Vegas conglomerate in 2022 – and has been consolidating its marketing …

Colombia’s national gambling authority, Coljuegos, has proposed a resolution to adopt new advertising restrictions alongside changes to other licensing conditions. The potential reforms will need to be approved by Colombia’s Congress to be enacted, which if successful will see new requirements adopted by 1 January 2024. Regarding advertising, restrictions will follow a ‘tiered system’ whereby the more revenue an operator …

As it continues to focus on international and domestic development, Checkd Group has sought to strengthen its performance marketing capabilities by hiring George Webb. The latest addition to the company’s senior management will take on the role of Head of SEO, a newly created position at the Manchester-based betting media and technology business. His chief remit will be to enhance …