Former Camelot digital creative lead Matt Loomis launches specialist industry creative agency

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities.

Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients.

To date, the agency has handled creative work for Camelot National and EuroMillions Lottery campaigns. Furthermore, Loomis’ team has worked on creative projects for Betsson Group, Zeal Network, Lottovate, and Mobile Casino Man.

“In this exciting, bustling arena of bling, spins, slots, diamonds, bouncing balls and spinning reels, The Hand Of Aces helps companies stand out from the crowd; via it’s extensive and diverse creative offering and it’s experience across multiple platforms and digital mediums, specifically within the Gambling Sector. Content might be the king – but creativity is the ace.” Loomis stated on the launch of the agency.

The Hand Of Aces will primarily provide creative solutions including cross-platform digital branding & consulting, social media asset design, graphic illustration and emotive motion graphics (video) for various output.