Coral (GVC Holdings) will continue to use Sports Rodstein as its lead UK advertising campaign, as the bookmaker launches two new TV adverts this weekend. Launched in May last year ahead of the FIFA World Cup, Sports Rodstein was the first campaign developed by Alpha Century as Coral’s new creative marketing agency. The campaign sees Hollywood actor and comedian Danny McBride reprise the …
Read More »
Issuing a market update, Spanish gambling firm Grupo Codere SA informs that it will continue to serve as ‘official betting partner’ of Real Madrid FC until the end of the 2020/21 European football season. Bolsa Madrid gambling group Codere has served as Real Madrid betting partner since 2016, representing Codere’s biggest marketing commitment. The Spanish betting group has previously used …
Read More »
Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal. The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the …
Read More »
The Financial Times has reported that a number of football governing bodies are exploring the potential of advertising/sponsoring ‘video assistant referee (VAR)’ match breaks. World football governing body, FIFA, is reported to have been approached by advertising companies seeking to sponsor ‘VAR breaks’, during last summer’s Russia 2018 World Cup tournament. The opportunity to advertise to football audiences during live …
Read More »
The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s ‘Rewards Club’ advertisement featuring Rhodri Giggs, the older brother of former Manchester United and Wales footballer Ryan Giggs. Complaints were sanctioned against the advert, which was broadcast last February, as five viewers claimed that the advert ‘glamourised gambling’ by suggesting that it can lead to a …
Read More »
Svenska Spel has been reported to the Swedish Broadcasting Review Board, for allegedly breaching new laws in relation to betting/gambling advertising standards. The broadcast complaint has been filed by Swedish online gambling trade body – Branschföreningen för Onlinespel (BOS), who states that Svenska Spel has failed to provide responsible gambling information in relation to its Triss, Keno and Lotto advertising …
Read More »
Online bookmaker LV BET has moved to expand its English football profile, confirming that it has become the ‘Official Betting Partner’ of the ‘Vanarama National League’. Agreeing terms with the National League, LV BET’s partnership will begin this Saturday 11 May with the bookmaker sponsorship the ‘Promotion Final’ played at Wembley Stadium. Updating stakeholders, CEO of The National League, Michael …
Read More »
Buzz Bingo (formerly Gala Leisure) has confirmed the appointment of Jamie Queen, former Thomas Cook Group Marketing Director to the newly created role of Chief Commercial Officer (CCO). Queen will be tasked with leading a rebranded Buzz Bingo’s commercial operations and enterprise, focusing on enhancing brand development and customer interactions. The executive will join Buzz Bingo’s leadership team this June, …
Read More »
English Premier League football club AFC Bournemouth has confirmed that it will maintain online gambling group Mansion as its lead sponsor for a fifth consecutive season. Gibraltar-based Mansion has served as lead sponsor of AFC Bournemouth since the club’s promotion to the Premier League in season 2015/2016. Updating the market, Karel Manasco, Chief Executive of Mansion, describes ‘the Cherries’ sponsorship …
Read More »
Sanctioned by the Ministry of the Interior, Kenya’s Betting Control Board has moved to introduce a number of gambling advertising/marketing restrictions aimed at ‘protecting the general public from addiction’. Issuing a statement on 30 April, Control Board Acting Director Liti Wambua confirmed that the regulator would introduce tougher measures restricting gambling advertising across Kenya. These measures include an outdoor advertising …
Read More »
SBC News Voice of the Sports Betting Industry