Marketing

Coingaming Group sports betting subsidiary, Sportsbet.io, has confirmed that it has appointed Brazillian football star Denilson to be the new official brand ambassador of the bookmaker.   The 2002 World Cup winner is set to offer his wealth of football knowledge to punters across Brazil ahead of the CONIFA Sportsbet.io European Football Cup 2019, UEFA Nations League finals, FIFA Women’s …

Belgium’s government has approved a further directive of CDV Minister (Christian Democrat) Koen Geens ‘gambling protection mandate’, which sanctions the Belgium Gaming Commission (BGC) to implement a tougher advertising code on licensed gambling operators. From 1 June, advertising of online casino services and gambling products will no longer be broadcast across Belgian TV networks. The measure forms part of Koen …

Gibraltar online gambling group Mansion continues its support of boxing, with its flagship sportsbook property MansionBet sponsoring the ‘Pound for Pound’ podcast. Considered boxing’s ‘number 1 podcast’, Pound for Pound is hosted by actor Jake Wood and ex European Super Bantamweight Champion Spencer Oliver. Published each Wednesday, Pound for Pound features in-depth analysis of boxing fights, news, events, plus exclusive …

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …

Betway has renewed its largest marketing commitment, after extending its ‘principal sponsorship’ with Premier League football club West Ham United for a further six years.   The online bookmaker has served as West Ham principal sponsor since February 2015, when Betway replaced bankrupt currency trading platform Alpari as the Hammers’ lead marketing partner. In its update, Betway marketing highlights the …

GVC Holdings betting exchange property BETDAQ has rescinded its shirt sponsorship of Sunderland AFC, sticking to the principles of the FTSE100 betting group’s ‘Changing for the Bettor’  social responsibility mandate. Ending its relationship with Sunderland, GVC confirms that it has donated its shirt sponsorship to charity ‘Children With Cancer’, replacing BETDAQ as principle SAFC partner for the upcoming 2019-2020 football …

Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …

SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …