Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …
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Betsson diversifies horse racing content partnership with PABS
PA Betting Services (PABS) and Betsson have formed a new agreement for the supply of horse racing content into its online sportsbooks. The Nasdaq Stockholm-listed operator will receive editorial content for domestic horse racing, including race verdicts, comments, and tips delivered through PABS’ distribution platform. Keiron Muir, Account Director at PA Betting Services, stated: ”We are pleased to be the …
Read More »BetMakers signs deals home and away with Dabble and Parx Racing
BetMakers Technology Group has signed two new contracts this week, renewing its existing partnership with Dabble in Australia and partnering with Parx Racing in the US. The prior contract in the company’s home market of Australia enables the continued use of BetMakers’ Price Manager technology solution, eyeing up a strengthened position in the local racing market. BetMakers added that the …
Read More »Bookies make ‘bumper’ charity donation in fourth year of Britannia Stakes initiative
Bookmakers have made a £277,000 donation to several UK charities following the flagship Britannia Stakes race at Royal Ascot. BGC members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), 888 William Hill, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Tote, Fitzdares and Bet with Ascot were all part of the initiative. The operators had pledged …
Read More »BGC members to donate Britannia Stakes profits to Royal Charities
In honour of King Charles’ coronation, industry trade body Betting and Gaming Council (BGC) has announced that its biggest members will donate all profits from Royal Ascot’s Britannia Stakes race to UK charities. Winnings from Thursday’s handicap race will be distributed to SportsAid – whose Patron is Her Royal Highness the Princess of Wales – the Holocaust Educational Trust, Cystic …
Read More »UK Tote and HKJC renew partnership to enhance World Pool
The UK Tote Group and Hong Kong Jockey Club (HKJC) have agreed to expand their strategic partnership until 2028, focusing on the development of new wagering products to benefit all horse racing stakeholders. The partnership, which has grown since the UK Tote Group purchased the Tote in October 2019, has allowed for the successful development of World Pool. Entering its …
Read More »Sky Bet, TPD and 1/ST CONTENT launch ‘missing piece’ in North American racing
Total Performance Data (TPD), a live data provider for horse racing, has announced an in-running betting product in partnership with 1/ST CONTENT. Described as a US racing-first, this rollout has already seen the successful delivery of a new in-play service for Sky Bet – part of Flutter Entertainment. Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “The jury …
Read More »QuinnBet and The Curragh launch three race series
QuinnBet has formed a partnership with The Curragh which includes the launch of a new three race series. The first of these competitive handicap races takes place on the second day of the Juddmonte Irish Oaks Weekend on 23 July, followed by the second leg on 12 August and the final race on 7 October. Details were announced at the …
Read More »Tabcorp exploring sublicensing Melbourne Cup TV rights
Tabcorp has invited commercial television networks to express an interest in purchasing the domestic broadcast rights for the Melbourne Cup. The ASX-listed gambling group has asserted that it expects the deal could generate up to AU$100m (£53,171,300) over five years. Tapcorp already owns the international broadcasting rights to the thoroughbred event, and has now been granted permission by the Victoria …
Read More »BetMakers on ‘path to profitability’ with restructuring and cost reductions
Australia-based international betting solutions provider BetMakers Technology Group has detailed progress on its operational restructure, as the firm seeks to streamline its business model. The company updated its ASX investors that the operational review it has been undertaking over the past four months will lead to a reduction in operating costs – from AUS$91.5m in H1 FY2023 (June 2022-June 2024) …
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