SBC News Voice of the Sports Betting Industry
FairPlay Sports Media has launched its new FairPlay AI Studio, taking charge of developing predictive algorithms and data sources for the group-wide innovation unit, FairPlay Technologies.
The launch of FairPlay AI advances the technology ambitions, data intelligence, and dedicated resources of FairPlay Sports Media—a new venture founded in 2024 following the merger of Bruin Capital’s media assets, including Oddschecker Group, WhoScored, and SuperScommesse Italia.
FairPlay AI has been established following the network-wide integration of Quarter4, a deep learning neural technology acquired by FairPlay Sports Media in early 2024. FairPlay AI will serve as a “powerful sports forecasting engine, incorporated network-wide to provide the foundation of its newly focused tech arm, FairPlay Technologies.”
Stuart Simms, Group CEO at FairPlay Sports Media, said:”When we launched FairPlay Sports Media, our priority was to integrate our various brands’ unique data assets and technical capabilities to maximise their benefits across the FairPlay network and, ultimately, improve the experiences of sports fans worldwide. The launch of FairPlay Technologies is the outcome of that successful operation, and now we’re ready to share our capabilities more effectively with strategic partners on a global scale.
“Our customers now have access to a unique combination of powerful sports and behavioural data, which, when catalysed with best-in-class AI, unleashes a variety of products that are proven to deliver on engagement, revenue, and trading performance metrics related to their deployment.”
The new division will serve as a conduit for the group’s three data engines—covering behavioural analytics, pricing models, and AI—creating a uniquely powerful pre-game and in-game experience for fans. These innovations can be deployed across both partner properties and FairPlay’s owned and operated assets via seamless integrations.
FairPlay AI’s capabilities are already applied to several live products, including Oddschecker’s subscription service, ‘+’, which provides Expected Value projections for NFL, NBA, NHL, and other sports. Recently, soccer has been added to the platform, with a global launch imminent.
CTO Matt Robinson, underscored FairPlay Sports Media, ambitions to be a AI-leader in sports media: “It’s exciting to group all of our unique propositions under the umbrella of FairPlay Technologies. This builds upon our 25-year heritage of odds and pricing data that has powered the industry and ties together our strategy for developing reusable technology to serve all our brands and partners.
“Integrating FairPlay AI into our technology ecosystem has been the final piece of the puzzle, enabling us to supercharge our existing technology and data to create world-class products for our customers.”
