BETBY has upgraded all functions of its Betting Tips API to provide sportsbook clients and audiences with expanded sports market coverage.
Technical changes will see the Betting Tips API integrated into the AI Labs suite, BETBY’s suite of tools for platform and UX optimisation.
Upgrades to the Betting Tips API will enable it to provide real-time information and insights on nine sports: football, basketball, hockey, tennis, handball, American football, cricket, and volleyball.
Sports segments are enhanced by the Betting Tips API tracking 10 main markets, allowing users to diversify their betting opportunities.
For new and existing customers, the Betting Tips API is now available in 16 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, and Finnish.
The new functions aim to elevate the player experience, drive higher conversion rates, and increase betting frequency by creating a more informed and confident betting environment for users.
The upgrade of the Betting Tips API is led by Danil Emelyanov, Head of BETBY’s AI Labs, who stated: “This update to the Betting Tips API significantly enhances our ability to generate sports content independently of any data provider. We are rapidly expanding content coverage and are prepared to offer niche sports and leagues. This highlights our commitment to innovation and client-centric solutions, reinforcing our leadership in the sports betting sector.
“It also marks another milestone for AI Labs, which remains dedicated to delivering state-of-the-art AI-driven solutions by improving existing tools and developing new ones.”