SBC News Voice of the Sports Betting Industry
Sportradar has updated its ad:s multi-channel marketing service with the addition of Generative AI audio.
This will leverage the power of Gen AI by integrating it into Sportradar’s live data, automating the creation of personalised, real-time audio adverts for sportsbook and casino operators.
Through the ready-to-use audio marketing Gen AI tool, operators will be able to quickly turn over engaging creative content in time for sporting and gaming events, as well as to efficiently scale their advertising efforts and incorporate them into podcast streaming services and internet radio networks.
The tool’s addition is the latest Sportradar effort to boost its ad:s marketing services and provide additional capabilities to drive brand awareness, acquisition and retention across channels, including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators.
“Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
