SBC News Voice of the Sports Betting Industry
Future Anthem has confirmed the appointment of Jessica Wu as Head of Marketing of the AI-power igaming personalisation studio.
Wu joins Future Anthem from Betway where she previously served as Head of Marketing for Canada, helping the sportsbook launch in the newly regulated market of Ontario.
In her remit, Wu “will be responsible for spearheading Future Anthem’s marketing efforts, as the company looks to cement itself as a leader in the North American sports betting and igaming landscape”.
Founded by industry figurehead Leigh Nissim, Future Anthem seeks to become the leading supplier of AI-engineered marketing and customer intelligence tools customised for all-types of operators.
Last summer, the venture achieved an oversized funding round which secured a ‘multi-million-pound’ investment led by Bettor Capital.
Nissim commented on his latest recruit: “We are home to the brightest minds in the business, and I am thrilled to be welcoming Jessica to the Future Anthem team
“She brings valuable industry and market experience, having enjoyed demonstrable success at Betway in North America, and she comes equipped with fresh and exciting ideas that can help propel us to new heights as we continue our global expansion.”
Joining Future Anthem, Wu stated: “It’s an optimal time to build out the marketing strategy and I’m very excited to join the team – we plan to focus more on our AI products and the amazing results they are achieving for our customers and their players. The company is making great waves within the industry”.
