LiveScore recruits ‘new markets expert’ Dominic Vye as Marketing Director

LiveScore Group has appointed Dominic Vye as the new Marketing Director for its LiveScore and Virgin Bet brands.

Vye previously served as Marketing and Strategy Director at Entain Plc for Latin America and Iberia (2021-2023).

Notably during his tenure at Entain, Vye led the launch of new brands in two new markets. Under his leadership, the brands achieved year-on-year double-digit acquisition growth and ranked in the top 5 for brand awareness in both regions.

Based in Gibraltar, Vye will now lead strategic marketing efforts at LiveScore and Virgin Bet, driving growth and overseeing marketing across the organisation. He will also take on a key leadership role within the company.

With over 15 years of experience, including senior marketing roles at Entain and JT Group, Vye has a proven track record of delivering revenue growth across multiple sectors. His expertise spans strategic management of global and local brands, core market performance, and launching new markets.

Commenting on his appointment, Vye said: “I’m excited to join the talented teams at LiveScore and Virgin Bet. I’m eager to drive growth and lead the exciting marketing campaigns and initiatives already underway.”