SBC News Voice of the Sports Betting Industry
ParionsSport en ligne, the online sportsbook of French lottery operator Française des Jeux (FDJ), has signed a deal with Sportradar.
The agreement will see the Swiss sportstech firm support ParionsSport with artificial intelligence driven, near-live sports video content, with the aim of enhancing engagement with the brand’s customers.
Sportradar’s first partnership with a French operator, ParionsSport will utilise the firm’s LIve Channel Promotion service – which leverages machine learning and automation in partnership with its technology partner WSC Sports – to provide thirty second near live video clips of key match moments.
“ParionsSport en ligne is proud to offer our players a new ‘real time’ video service in addition to its streaming offer,” said Hugo Le Pierres, Head of Products, Offers and Services of ParionsSport en ligne.
The automated match highlights provided by Sportradar have been highly appreciated by our players. We always strive to provide the best possible service and it is great to collaborate with our partners at Sportradar to be the first operator to offer such a content innovation.”
Supplied content includes Sportradar’s media rights portfolio, segmented to match with customer betting preferences and call-to-action to a specific wagering market on the ParionsSport app, in order to create a ‘highly personalised and immersive experience’ to users.
Patrick Mostboeck, Global Director Video and Streaming Products at Sportradar, added: “Through Sportradar’s market leading technology, we’re able to provide FDJ with the necessary tools to engage more deeply and purposefully with their customer base of sports fans.
“Delivering a personalised video highlight to customers directly is a very rich way of addressing them and facilitates a meaningful engagement opportunity beyond sending a push notification with a generic message.”
Leagues included under the Live Channel promotion product include Germany’s Bundesliga and Bundesliga 2 football tournaments and the BBL basketball series as well as, Spain’s cup tournaments the Copa del Rey and the Spanish Super Cup.
Yuval Benyamini, Head of Betting, WSC Sports, commented: “We’re delighted that WSC Sports’ technology is key to facilitating this new experience for FDJ players.
“Through near real-time highlights, players are now able not only to receive updates, but also see all the action that matters to them via push notifications. This marks the first-time betting players can enjoy sports highlights which have quickly become the fastest growing form of sports media consumption.”
