Sportradar has teamed up with AI video production specialist WSC Sports to launch the sports betting sector’s debut ‘Live Video Notification’ push service.
Declaring an ‘industry first’, Sportradar and WSC will provide sportsbooks with a platform to automatically publish live event video highlights to their customers via the use of mobile push notifications.
Delivering real-time highlights, the live video push notifications platform has been developed to provide an instant activation service for bookmakers to engage customers with their live event inventory.
WSC’s AI automated video production platform can currently process for 17 different sports covering over 150 leagues and broadcast partners around the world.
Sportradar marked the innovation as the latest service to be added to its ‘Live Channel’ distribution platform, which has streamed more than 330,000 live sports events during 2021.
“As the market is continually moving forward, we are constantly looking to provide our clients with new and innovative ways to engage with fans,” said Patrick Mostboeck, Sportradar’s Global Director Video and Streaming Products.
“Live Video Notification is a game-changer, providing top quality video highlights in near real-time to deliver a higher betting conversion through this new and unrivalled fan engagement feature.”
The launch of Live Video Notification was recognised by WSC as the Tel Aviv sports-tech studio’s first ‘co-developed innovation’, working in partnership with Sportradar.
WSC and Sportradar will continue to collaborate on live video projects, aiming to bolster and broaden the utility of live sports highlights for bookmakers core operating disciplines – marketing, engagement, reactivation and retention.
“We are thrilled to work with an industry leader like Sportradar and look forward to building out a full portfolio of engaging products that will help betting operators differentiate themselves with personalized content while better utilizing streaming rights,” said Yuval Benyamini, Head of Betting at WSC Sports.
“Live Video Notification offers users a unique experience that delivers videos of in-game action directly to mobile phones in near real-time – creating an entirely new way to engage and experience the action.”