SBC News Voice of the Sports Betting Industry
Française des Jeux (FDJ) has confirmed that its sports betting brand ParionsSport will extend its current partnership with Olympique de Marseille until 2022.
Having been a premium partner of Olympique de Marseille since 2018, FDJ’s ParionsSport will feature on the right shoulder of the team’s jersey for all league matches until the end of the 2021/2022 season.
Stéphane Pallez, CEO of the FDJ group, said: “I am delighted that our commitment to Olympique de Marseille, one of the leading clubs in French and European football, will continue for the next two seasons. FDJ has long been involved in the world of sport and with its players. It is also a great opportunity for ParionsSport, our sports betting brand, to meet a large audience of enthusiasts.”
The extension will allow both FDJ and Olympique de Marseille to ‘intensify an action program bringing them together around shared values’.
ParionsSport’s branding will also gain visibility at the Orange Vélodrome, at the Robert Louis-Dreyfus Training Center and on the club’s communication networks.
Jacques Henri-Eyraud, President of Olympique de Marseille, added: “We are very happy to renew and intensify our collaboration with FDJ via its ParionsSport brand, whose logo will now be present on the Olympique de Marseille jersey.
“This extension and strengthening of our partnership is a strong sign in the current economic context, a guarantee of the quality of the relationship that we have been able to build over the past 2 years.”
