iGaming cryptocurrency solutions provider DAOGroup has revealed plans to capitalise on the return of sports betting by strengthening its business development team with two new hires.
The supplier has named Yelena Kensborn as its Sales and Marketing Executive, while Adam Lee has been selected as the new Business Development Manager.
Commenting on their appointment, Glen Bullen, CCO at DAOGroup, said: “I’m very pleased to be strengthening the company’s commercial team at this key time, when demand has never been higher.
“As expected, we’ve seen a strong increase in the demand for crypto-gaming products during the recent lockdown, with operators taking this time to ensure they are best-positioned when gaming returns to full speed.
“We’re here to help the industry benefit without the compliance headache, and I’m thrilled to be welcoming Yelena and Adam aboard. Both are strong individuals with proven credentials who will no doubt be key in helping our partners appeal to an even broader player base as mainstream betting returns.”
Kensborn brings with her a wealth of marketing experience, having previously worked at Lucky.io, the Malta-based blockchain casino where she served as Head of Community and PR. As part of her new role, she will take charge of building the company’s brand ahead of its upcoming launches.
Lee has accrued a ‘proven commercial track record’ across the B2B tech industry in the UK. His new role at DAOGroup will include a focus upon driving the company’s sales operations.