SBC News Voice of the Sports Betting Industry
iGaming firm Rootz LTD has cemented a new partnership with Swedish fintech Zimpler which will focus upon its first online casino product, Wildzcasino.
Under the terms of the new agreement, Zimpler’s payment system will be integrated into the Wildz website as a new payment option.
Wildz founder Mikko Halmela commented on the new alliance: “Wildz are going against the masses in more ways than one, instead of focusing on payment solutions just to make fast money, where minimal player knowledge is required, we want to know our customers.
“Only through understanding of our players can we truly tailor and optimise their gaming experience. Zimpler allows us to do just that, above all in a way that is ‘Zimpler’ for them and allows for the most control over any and all transactions entered into. It’s a win win.”
Zimpler is a Swedish mobile payment service launched in 2016 and is currently only available for Sweden and Finland, although it is expected to launch across more market in the coming months.
Zimpler CCO Rhi Burns added: ”Zimpler is so happy to begin working with Wildz from the very beginning.
“I’m excited to watch this fun, colourful brand grow and also to expand our collaboration with new markets over the next few months. Wildz has a great team behind it and I can’t wait to see more from them!”
