SBC News Voice of the Sports Betting Industry
Kambi has announced a long-term extension to its multi-channel sportsbook partnership with Sun International.
The extension will see Kambi’s sports betting technology and services continue to power the African gaming and hospitality company and operator of South African betting brand Sunbet.co.za.
This looks to ensure continued support for the operator’s ongoing growth and expansion plans.
Veena Dhesi, Kambi’s SVP Partner Success, said: “We are pleased to further extend our successful partnership with Sun International who have established themselves as one of the leaders in the African gaming industry.”
This is the second contract extension between Kambi and Sunbet.co.za since the partnership was first established in 2017.
Dhesi added: “Since 2017, we have been proud to play a part in supporting their continued success and this long-term commitment is a testament to both the strength of our product and the level of service we can provide to our valued partners.”
In further detail, the provider will continue to give Sun International access to its sports betting technology and services, including its sportsbook platform, pricing and trading capabilities, as well as its Bet Builder product.
This will further empower Sun International’s Sunbet.co.za brand to maintain its position ‘at the forefront’ of the South African online sports betting market.
Sunbet CEO, Simon Gregory, added: “Sunbet is delighted to continue our journey with Kambi. Their best-in-class sportsbook technology has been instrumental in our growth as one of South Africa’s leading online sportsbooks.
“This extended partnership will provide us with the technology and support we need to keep innovating while offering our customers a leading betting experience.”
