SBTech boosts expansion bid with new CCO Andrew Cochrane

Andrew Cochrane said that SBTech is “the most innovative and dynamic technology provider in the industry” after being appointed as the company’s new Chief Commercial Officer.

With a track record of managing top-tier omni channel operators in regulated markets, Cochrane will play his part in SBTech’s ongoing global expansion by defining strategic objectives, identifying opportunities for growth and maximising revenues across the board.

He joins after two years with Sporting Solutions, where he built a high-performing sales and account management team, having previously run the William Hill global account at Inspired Gaming Group.

Richard Carter, SBTech CEO, said: “We are delighted that Andrew has joined the team. He is highly regarded in the industry as a customer relations expert dealing with tier-1 and lottery operators and has personally signed and managed numerous high-profile contracts.

“This appointment further demonstrates SBTech’s commitment to its partners by bringing in the best talent to support continued revenue growth in regulated markets.”

Andrew Cochrane commented: “SBTech is by far the most innovative and dynamic technology provider in the industry, growing faster than any other B2B supplier. I could not turn down the opportunity to be a part of this exceptional team and look forward to working closely with some of the biggest names in the industry in the coming months.”

SBTech is one of 22 first-time exhibitors at Betting on Sports 2017 (12-15 September), alongside Mr Green, Erlang Solutions, Matchbook Trading Conference, Trustly, eMerchantPay, OtherLevels, OddsRing, LeonBets, Secure Trading Group, EvenBet Gaming, Finnplay, Tal Ron Drihem, AlgoSport, Abios Gaming, 1xbet, Crown Technologies, Wiraya, Setanta Sports, Spottocash, GameCo and Millennial Esports.