Digital Sports Tech has agreed a deal with TopSport to provide the Australian operator with its unique player proposition betting offering, Player Props.
TopSport will become the third operator in Australia after MadBookie and Ladbrokes Australia to launch Player Props from Digital Sports Tech, which enables customers to customise and create their own bets based on player performance across a range of statistics and sports
Ari Lewski, Executive Director of Digital Sports Ltd, said: “We quickly identified Australia as a key market for us prior to launch, so to have signed three Australian operators in our first six months is a real thrill.
“TopSport see the huge potential of player related betting and we will have many other operators signing up to Player Props over the coming weeks and months. It’s about time that punters can create exactly the type of bet they want; sportsbooks all over the world are now recognising the power that our Player Props product offers.”
Tristan Merlehan, Director of TopSport, said: “Digital Sports Tech have built a first-class product that directly penetrates what is definitely an untapped growth segment of the market – player performance bets.
“The Australian sportsbook market is booming at present. This means that the competition is increasing and this product provides us with the opportunity to give our loyal customers a far greater variety of betting opportunities, as well as a more personalised betting experience.”
Player Props is facilitated by a proprietary and patent-pending platform and algorithms that analyse each customised bet to generate accurate odds and automatically determine the result. The sports available include football, basketball, American football, Australian rules football and rugby league.
Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets available for users to create during a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.