SBC News Voice of the Sports Betting Industry
Unibet has introduced a new speech-enabled intelligent interactive feature for its Sports Betting App.
The revolutionary feature, which makes it easy for people to place a bet using their own words and terminology, was developed on the Teneo platform by Artificial Solutions to enable users to have a meaningful, humanlike interaction with technology.
Unibet, is one of Europe’s largest and fastest growing online gaming operators, with over 13 million customers globally, and aims to revolutionise the market by making betting simpler and more intuitive. Using Artificial Solutions’ Natural Language Interaction (NLI) technology, Unibet is experimenting with ways of eliminating some of the current frictions in online betting – such as ease of navigation and finding the desired bet.
With Unibet’s new NLI enabled app the customer simply needs to say something such as “Five quid on Chelsea to win” or “A tenner on a 3-0 City win” and the app does the rest, intelligently guiding the customer until the bet is placed.
Should any ambiguity occur, the app will either make some safe assumptions or ask the customer for clarification. By enabling the customer to interact naturally, the app removes some of the hurdles of traditional web and app interfaces, so giving customer the best possible experience.
NLI is particularly useful when coupled with Unibet’s live streaming portfolio, meaning bets can be placed without having to exit the stream and risk missing that crucial goal or point. This further enhances the user experience allowing sports fans to effortlessly watch and live bet.
Will Mace, Head of Strategic Development at Unibet said:”Natural language interaction has enabled us to create a positive, simplified experience for our customers in what is a complex industry.
“As speech enabled apps become more commonplace, people expect interactions to be intelligent, fast and responsive. They are fed-up with clunky menu driven interfaces; instead customers are demanding sophisticated understanding of their spoken words. Using Teneo has enabled us to deliver not just the application our customers want, but provided us with the insight to build on that conversation too.”
Lawrence Flynn, CEO of Artificial Solutions, added: “We’re thrilled to be working with Unibet and helping to realise their vision of a simplified betting interface, one where the customer controls the conversation not the app.
“The internet made it convenient for people to place a bet, but it wasn’t always as easy as walking into a shop and simply asking for a wager. All that is set to change thanks to Unibet and Teneo.”
