SafeCharge, a leader in advanced payment technologies, has today announced that betting operator Paddy Power Betfair has chosen SafeCharge’s Personalised Cashier to facilitate the checkout journey of its players on a global scale.
SafeCharge’s Personalised Cashier is a technology-based solution for deposits, withdrawals and diverse alternative payment methods that optimises all aspects of the payment funnel. It includes multiple approaches to assist players at home or on the go to complete their deposits simpler and faster.
Stephen Moffatt, Head of Payments, Paddy Power Betfair stated: “We selected SafeCharge due to their proven and extensive experience in the online gaming industry and the superiority of their technology. They were able to provide us with a simple integration, a superior front-end Cashier solution and a quick and easy method to add multiple alternative payment methods.”
David Avgi, SafeCharge CEO said of the agreement: “We are proud to be selected by Paddy Power Betfair to facilitate the globalisation and diversification of their online payments which demonstrates their trust in the robustness, feature richness and the absolute availability of our services.”
He added: “Both Paddy Power Betfair and SafeCharge management teams are committed to achieve the vision of a more secure and effective journey for players during the sensitive processes of deposit and withdrawal.”