Richard Carter to take over from Itai Zak as CEO of SBTech

Itai Zak

Sport betting technology and software provider SBTech has confirmed that Itai Zak is to step down as CEO with gaming industry leader Richard Carter taking up the post. 

Carter, former Director of research at Deutsche Bank, was responsible for running the highly rated European equity gaming franchise for the past seven years

John Anderson, Chairman of SBTech, commented: “We are honored to have Richard join the team. Over the last few years, SBTech has achieved significant growth and global penetration, successfully strengthening its position as a market leader. Richard will focus on reinforcing the impressive momentum gained by SBTech; advancing the company to the next level.”

Between 2003 and 2009, Richard worked at the London listed Stockbroker Numis Securities, as Key Member of its highly rated Leisure and Gaming team. Carter was notably positioned at the forefront of several highly renowned global online gaming companies such as 888, 32Red and Empire Online, raise equity and list on the London stock market.

Carter commented: “I am delighted to be joining SBTech as Chief Executive, the business has exceptionally talented people and a clear strategy for becoming the industries most trusted and innovative sports betting software partner. I look forward to leading the company as it grows and delivers for its customers, its people, its partners and its shareholders.”

Zak who has led the company since April 2011, and has successfully expanded its services tenfold, becoming one of the industry’s leading technology providers. Furthermore, Zak undertook a successful corporate growth strategy which saw the SBTech gain top level betting partnership with multiple operators and strategically open offices in Israel, Bulgaria, Gibraltar and the Ukraine.


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