LSE listed online payments provider, Optimal Payments (Optimal) has rebranded to Paysafe Group. The firm is reported to have filed its name change with the LSE, which will see its corporate ticker abbreviated to PAYS.L.
The rebrand sees the provider merge its proprietary brands Optimal Payments and Neteller with its acquired asset of Skrill, which was purchased in August for a reported €1.1 billion buyout.
Prepaid card Paysafecard and mobile payments solutions provider FANS will further be merged into the Paysafe Group brand.
The rebrand has been further supported by the launch of new website – https://www.paysafe.com/
The merger of Optimal assets under one unified brand, forms part of the payment providers governance goal to have the firm listed on the FTSE 250 index. Optimal governance have outlined entry into FTSE 250 by Q1 2016.
Commenting on the rebrand Optimal CEO Joel Leonoff stated
“At the heart of today’s online business requirements is the need for a robust payment strategy that is both seamless and secure for merchants and customers alike. Merchants face a variety of challenges including the constant evolution of technologies, changing consumer behaviours and a wide variety of currencies.”
“Paysafe is the meeting point between businesses and consumers; through our rebrand, we aim to redefine the role of the payments provider.
“This is the very definition of Paysafe; to be relevant at the point of every payment.”