SBC News Voice of the Sports Betting Industry
Global payments and e-merchant services provider Paysafe Group has stated its corporate intent to lead transactional services within the liberalised US sports betting market in 2019 and beyond.
Yesterday at the ICE London 2019 conference, Paysafe leadership announced the launch of its industry-specific ‘single point API’, which will deliver a unified payment platform/solution for all igaming/betting incumbents.
Launching its new vertical, Paysafe states that it will deliver the most comprehensive and secure global payments solution for all industry incumbents, utilising the scale of its flagship Paysafe processing systems capacity, further supported by its digital wallets Skrill and NETELLER and online prepaid solution Paysafecard.
Targeting future growth, within the saturated igaming/gambling space for payment processing incumbents, Paysafe leadership is clear that its ‘new horizons’ lie stateside post-PASPA.
Having commissioned sports betting consumer research in 2018, Paysafe details that 23% of US betting consumers consider ‘the availability of payment methods as a key differentiator’, with a further ‘42% of bettors surveyed’ stating that they would use a different payment method for wagering transactional services.
At a technical level, Karim Ahmad – Paysafe Chief Product Officer details the advantages that a single-point API would deliver to multiple stakeholders.
Ahmad underlines streamlined checkout experiences, deeper reporting on financial transactions across user verticals, higher product customisation and atomisation of transactional processes.
“Players want payment options which are seamless and secure, and which they don’t notice. Whether it’s traditional payments, digital alternatives or future innovations, it needs to be effortless. Paysafe has over 20 years’ experience in the payments industry and has spent a number of years partnering with leading businesses in the iGaming space, helping them to operate and scale at speed. Our solutions are established and widely recognised in this sector and cover the broadest range of payment methods, which is why Paysafe is now the unquestioned partner of choice for the iGaming industry”
