SBC News Voice of the Sports Betting Industry
Rank Group subsidiary Mecca Bingo, has launched omni-channel system Playtech One across its entire product range, with a view to enhance player engagement, optimise content and bridge customer access to its games inventory.
Playtech ONE’s launch across Mecca Bingo omni-channel inventory, has been supported by this year integration of Playtech’s retail server system, which services the bingo operator entire 2300 UK terminal suite.
Playtech governance stated that the implementation of Playtech ONE by Mecca Bingo was a ground breaking deal for its client services, as it was the first time a supplier had successfully launched a combined bingo software with a live content strategy.
Shimon Akad, COO, Playtech commented on Mecca Bingo’s integration
“The retail team, in line with our pioneering omni-channel strategy, is going from strength-to-strength, as is our relationship with Mecca following the successful retail software roll–out this summer.”
Mohammed Zabed, Head of Slots at Mecca, backed Playtech as its system provider
“We’re delighted that this strategically important project has come to fruition following the nationwide software agreement we signed with Playtech earlier this year. This is a bingo-first and goes a long way towards meeting our omni-channel strategy and, more importantly, our customer needs.”
Playtech Retail solutions now power 40,000 terminals globally offering a full enterprise management system for land-based venues and providing licensees with complete operational control.
