SBC News Voice of the Sports Betting Industry
Sprylogics International Corp a technology provider of semantic search, machine learning and natural language processes, has announced that it has entered into an exclusive agreement with Australia’s Tabcorp
The partnership will provide Tabcorp Sprylogics per click advertising revenue, with an annual minimum guaranteed level.
Furthermore the operator will see wagering information and markets from TAB.com.au seamlessly integrated into the BreakingSports app news feed. In addition to the current sports available on the BreakingSports app, the new version will provide breaking news information from social media feeds about Australian Football (AFL) and Rugby League, EPL and A-League Soccer as well as International Cricket.
“We are excited about the opportunity to work with a world leading company like Tabcorp” said Marvin Igelman, CEO of Sprylogics. “Tabcorp’s wagering business is one of the largest in the world with annual revenue exceeding $2 billion and they are the clear market leader in Australia. Tabcorp is a global leader in legal and responsible gambling and we are privileged to be showcasing their innovative wagering offerings within our app.”
“Our BreakingSports app provides users with the fastest updates about their favorite sports teams and players by tapping into social media with our proprietary semantic and NLP technology. With our new Australian version of the app, users will receive customized and filtered notifications about the sports they are interested in, as the news breaks on social media and users will be able to act on this information in a timely manner” added Igelman.
The relationship with Tabcorp is a very important milestone for Sprylogics as it is the first collaboration with an entity that operates in a jurisdiction where sports’ betting is legal. We believe that our technology provides value by delivering customized, fully-automated breaking news to sports enthusiasts, fantasy sports players and the sports wagering market. We are thrilled to be in a position to be able to offer this technology to sports bettors in Australia.
